In almost any depiction of modern life, we see ample imagery of people on their mobile devices. In advertisements, movies, television shows, etc., people are using their phones to communicate, shop, find information, navigate and more. The workplace is much the same, with employees sending email, attending meetings and collaborating on their phones. For some reason, however, mobile devices are simply not as ubiquitous in the corporate learning environment.
In a 2021 pulse survey, Brandon Hall Group found that only about 50% of companies have learning content that is optimized for mobile learning, either through a mobile browser or a native app. Additionally, more than two-thirds of companies say that fewer than 25% of their learners are accessing learning via a mobile device. What is happening?
It could be argued that people have tended to use their phones less for anything work-related, at least compared to non-work activities. In the wake of the pandemic, however, people are relying on mobile devices a bit more for work. Regardless, there is still relatively low adoption of mobile learning. In fact, user adoption is the most-cited challenge facing mobile learning. But since people tend to use their phones for almost everything else, does the blame lie with the user? Chances are, it has more to do with the content available to them.
Right behind user adoption in the list of biggest mobile learning challenges are content creation and content migration. Companies simply do not have enough content optimized for a mobile experience. Most companies make their eLearning course modules available via mobile. And while the delivery platform may be device-responsive, the content most likely was not designed with mobile interactivity in mind.
Brandon Hall Group Preferred Provider AllenComm works with its clients to create smart, engaging and impactful mobile learning content. Whether training companies are leveraging content as microlearning, sales enablement, gamification or almost anything else, AllenComm ensures it fits into the learners’ hands, when and where they need it. Just-in-time performance support is one of the key use-cases for mobile learning, yet only 23% of companies say they leverage mobile devices for performance support.
If companies need more than just content, AllenComm offers Siteline, a mobile-ready performance support tool. It leverages the uniqueness of each mobile device (camera, GPS, etc.) allowing training companies to deliver training precisely at the moment of need.
Training companies seeking to drive adoption of mobile learning should be sure they have the right content and tools to deliver it to the right people. AllenComm provides both. To learn more about AllenComm’s approach to mobile learning, visit them here.
–David Wentworth, Principal Learning Analyst, Brandon Hall Group
@davidmwentworth
About Brandon Hall Group Inc.
Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers. To learn more, visit https://www.brandonhall.com For information on Brandon Hall Group’s research and how we can assist your organization, please visit www.brandonhall.com
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