• April 11, 2019
HCMx Radio 117: Diversity & Inclusion and Creating Inclusive Workplaces

Guest: Carin Van Vuuren – Chief Marketing Office, Greenhouse Software

Carin is a dynamic marketing leader with a track record of delivering growth through the combination of Brand, Digital and Strategic Marketing that includes communication, demand generation and sales enablement. Carin has extensive experience with B2B and B2C clients to create and redefine their Brand, corporate marketing and stakeholder engagement strategies.




Topics and questions include

  • Helping companies articulate what and why they stand for
  • Purposeful branding
  • What we can learn about collaboration from bees
  • Becoming conscious about unconscious bias
  • How organizations can embrace diversity, equity and inclusion
  • How unique people create diversity
  • Equity as a process
  • Inclusion is an outcome; making everyone feel welcome
  • Using technology to ensure diversity
  • AI as an inclusive recruiting tool
  • The power of team interviewing
  • Yelp reviews as evaluation models
  • Using data to measure diversity effectiveness
  • And more!

If you have questions about our discussion today or want access to our research, please contact us at success@brandonhall.comor visit www.brandonhall.com

We are going on our third year of hosting our Women in Leadership Summit – WIL19. The event will be held on May 1 & 2 at the Marriott Harbor Beach Club in Fort Lauderdale, FL. We hope to see you there!

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

Leave a comment