• January 15, 2019
HCMx Radio 98: Unlocking the Profit and Value of Training

Guest: Evan Hackel, CEO of Tortal Training & Ingaged Consulting, is a thought leader in the fields of leadership and success. He has published the book Ingaging Leadershipand authored more than 100 articles for various magazines around leadership concepts. Evan is founder and principal of Ingage Consulting, a consulting firm focused on improving the performance of franchises by improving the relationship between franchisees and the franchisor.

Evan previously worked at CCA Global Partnersfor twenty years. At CCA, he was the fifth employee and was responsible for four business divisions with over 2,000 units and over $5 billion in sales operating in five countries. He also founded CCA’s departments in marketing, national programs and training.

Topics and questions include:

  • Is training important and if it is, why is it not valued?
  • How can you make training more valued?
  • Training and execution
  • Improving closing rates and recession-proofing your business with training
  • Can a training program be a profit center?
  • Cost-based budgeting versus needs-assessment-based budgeting for training
  • Determining needs and impact to define goals and ensure profitability
  • Bonus-based training
  • And more!

Don’t forget to register for our HCM Excellence Conference, January 22nd – 25th at the Hilton in West Palm Beach, FL.

The Conference is fueled by our prescriptive and predictive research. Our presenters and resident analysts offer bold predictions for the future – both the year ahead and beyond. Our presenters and attendees come from world-class organizations in 15+ countries and more than 30 industries with expertise and experience in all HCM functions – learning, talent management, leadership development, talent acquisition and workforce management/HR.

Our conference draws high-level professionals from large and global organizations looking for leading, research-based practices to drive better business results. The conference program is powered by our latest research, and success stories presented by winners of HCM Excellence Awards.

We also are going on our 3rd year of hosting our Women in Leadership Summit – WIL19. The event will be held on May 1 & 2 at the Marriott Harbor Beach Club in Fort Lauderdale, FL. We hope to see you at both of our events!

If you have questions about our guest or topic, or desire access to our research, please contact us at success@brandonhall.comor visit www.brandonhall.com


Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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