• November 2, 2018
HCMx Radio 93: Candidate experience, EVP and onboarding


Daria Friedman, Brandon Hall Group‘s principal analyst overseeing the talent acquisition practice. Previously, Daria led the research practice for Bernard Hodes Group, a recruitment solutions agency and Findly, a talent-acquisition software service provider.

Daria discusses the impact of a positive — and negative — candidate experience on the onboarding process and beyond, and the importance of having a strong Employee Value Proposition. She also responds to Rachel’s questions about technology, best practices and more.


Rachel Cooke, Chief Operating Officer, Brandon Hall Group


Topics include:

  1. What is candidate experience? Why is it important?
  2. What is the impact of a poor candidate experience?
  3. Which organizational segments have the most difficulty with candidate experience?
  4. Why you should think about candidates that do not get the job offer?
  5. What is the greatest candidate experience challenge for most organizations?
  6. What are some best practices for providing a great candidate experience?
  7. Can technology help with candidate experience?
  8. How should you measure the effectiveness of your candidate experience practices?


We have a few important updates:

HCM Excellence19 January 23–24 at the Hilton in West Palm Beach

WIL Summit 2019 May 1st & 2nd – Marriott Harbor Beach, Fort Lauderdale.

If you have questions about our topic or desire access to our research, please contact us at success@brandonhall.com or visit www.brandonhall.com

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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