• May 2, 2018
HCMx Radio 86: Assessments, Communication and Employee Responsibility


Eric Shepherd is one of the world’s leading authorities on assessment software. As president and CEO of Questionmark, he leads the organization in producing groundbreaking software for running tests and assessments. The company’s flagship product, Questionmark OnDemand, enables users to write questions, arrange them into assessments, set security parameters, define delivery methods and report on results. Most recently he championed the use of computerized assessments as tools for encouraging and improving the learning process.


Rachel Cooke, Chief Operating Officer, Brandon Hall Group

Questionmark provides technologies and services that enable organizations to securely measure knowledge, skills and attitudes, and achieve successful learning outcomes. Questionmark solutions facilitate reliable, valid and defensible assessments by empowering learning and testing professionals with collaborative authoring tools, accommodating participant needs with blended and multilingual delivery, and informing stakeholders through timely reporting and meaningful analytics.

Topics include:

  • Flat organizations and working remotely
  • The importance of using the right communications tool
  • Assigning a “work buddy” to new employees
  • Open organizations and personal responsibility
  • The need for job-task analyses

We also discuss the recent Excellence Conference as Eric reflects on the experience as an opportunity for networking and new business development.

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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