• March 27, 2018
HCMx Radio 80: Engagement – Best Practices and Business Outcomes

Video Podcast: Russ Wakelin of  HealthcareSource discusses Engagement, Best Practices and Business Outcomes

Guest: Russ Wakelin, VP of Product Management at HealthcareSource.

Host: Rachel Cooke, Chief Operating Officer, Brandon Hall Group

Russ Wakelin is VP of Product Management at HealthcareSource. With more than 3,000 healthcare organizations as customers, HealthcareSource is the leading provider of talent-management solutions for the healthcare industry. The HealthcareSource Quality Talent Suite helps healthcare organizations build a more patient-centered workforce by selecting, aligning, continuously developing and retaining highly-engaged people.

Russ shares how HealthcareSource is itself an employer and subject to many of the same challenges as its customers. He explains how their team is motivated and how they contribute ideas for updates and enhancements to their product. He also discusses the role of commonalties between HealthcareSource’s employees and its customers and how that helps them do a better job serving their needs.

Russ speaks about the link between employee engagement and happiness— there isn’t always a straight line between the two! And passionate employees may not always be the happiest ones, but they often serve as bellweathers for change. This passion, Russ says, helps them as they develop their software, because it enables more communication, a vital part of the healthcare profession.

We also discuss the importance of tying HR best practices into business outcomes that affect the patient experience, the bottom line and other important results.


Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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