• May 11, 2017
HCMx Radio 61: Recruiting and Retaining Women Leaders in Technology

Guest: Julie Knight-Ludvigson, Chief Marketing Officer, Reflektive

Host: Rachel Cooke, Chief Operating Officer, Brandon Hall Group

In this episode of HCMx radio, Julie Knight-Ludvigson talks about the importance of leadership, what it means to be a leader, and the differences and commonalities between great female and male leaders. Julie shares her experience and provides examples of how companies can recruit and retain more talented women in technology industries.

Julie is a passionate, results-driven marketing executive with expertise in brand building, demand generation, and customer engagement strategies and programs. She is CMO at Reflektive, a performance management and employee engagement solution.

Julie has the proven ability to shape marketing strategies and deliver bottom-line growth for start-up, midsize and large multi-national organizations. She also has extensive experience in building, scaling and managing global marketing teams as well as leading organizations through change management.

Julie will be part of an exciting Best Practices In Leadership Development panel at Brandon Hall Group’s 2-day event, A Way Forward: Women in Leadership, June 15-16 at the Delray Beach (FL) Marriott. The Summit offers female corporate leaders a community experience designed to enhance skills and share ideas. The goal is to share best practices for creating inclusive environments to improve personal and organizational performance. Brandon Hall Group’s research has validated the need to offer targeted development opportunities for women to grow and achieve their potential personally and professionally, and to address the unique internal and external obstacles they face.

Click here for presenters and agenda:  http://www.brandonhall.com/WIL/

To listen to the interview with Julie Knight-Ludvigson, you can download the podcast anytime at the HCMx Radio site.

Rachel Cooke, Chief Operating Officer, Brandon Hall Group @RachelCCooke

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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