• March 22, 2017
HCMx Radio 53: HCM Excellence 17 live interview with Deb Arnold


Deb Arnold, Global Learning Awards Expert, Chief Winning Officer at Deb Arnold, Ink.


Rachel Cooke, Chief Operating Officer and HCM Principal Analyst, Brandon Hall Group


About Deb Arnold

A 25+ year marketing communications veteran, Deb Arnold helps top learning leaders spread great ideas, empower teams and build brands through industry recognition.

Deb’s near-perfect client win record of 90+ awards includes: #1 on the Training Top 125 (three times), CLO LearningElite, ATD BEST and Learning! 100; CLO of the Year; dozens of Brandon Hall HCM Excellence, CLO Learning in Practice, ATD Excellence in Practice and more.

Skilled at storytelling and business analysis with a drive to succeed, Deb helps clients win with expertise in writing and editing applications as well as unique resources like award-readiness assessments, “Learning Awards 101” and other training, coaching packages, downloadable DIY tools and more.

In addition to awards, Deb works with clients to secure recognition through conference speaking engagements and published thought leadership.

Based in Seattle WA with global clientele, Deb has helped win recognition for learning leaders like Accenture, ADP, Best Buy, BNSF, Hilton, Jiffy Lube, Keller Williams, SAP, Walgreens, and YUM! Brands. Deb began her writing career in the ad department of a start-up horseracing newspaper.

Deb has lectured on business communications at the University of Washington and Washington State University, and has advised local non-profits pro bono. Other volunteer activities include consulting to, and riding in, the Ireland-based Cycle Against Suicide and helping grassroots refugee efforts in France. A lifelong choir nerd, Deb loves food, travel and design. She earned an MBA from Columbia Business School and a BA cum laude in International Relations from Tufts University.

To listen to our interview, you can download the podcast anytime at the HCMx Radio site.

Rachel Cooke, Chief Operating Officer, Brandon Hall Group @RachelCCooke

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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