
Guest:
Jerome Ternynck, Founder and CEO of SmartRecruiters
Co-Hosts:
雷切尔·库克, 首席运营官, 布兰登·霍尔集团
达里娅·弗里德曼, 首席分析师, 人才招聘, 布兰登·霍尔集团
There is a lot of buzz around how recruiting and consumer marketing should be similar to each other. Our research is revealing that it is a necessity for talent acquisition (TA) functions to operate like marketing and sales function. However the objectives should not just be about speed and outcomes, 例如. recruiting techniques should not lead to just filling roles as fast as possible, but it should be about the quality of hire and the time to hire.
在这个情节, 达里娅·弗里德曼, Talent Acquisition Principal Analyst at Brandon Hall Group, joined host Rachel Cooke to interview Jerome Ternynck, who is the Founder & 首席执行官 SmartRecruiters.
We had an interesting discussion on the transformation of the TA function, specifically around recruitment marketing.