• August 31, 2016
HCMx Radio 41: Does Your Talent Acquisition Attitude Align with the Future of Your Business?


Jerome Ternynck, Founder and CEO of SmartRecruiters


Rachel Cooke, Chief Operating Officer, Brandon Hall Group

Daria Friedman, Principal Analyst, Talent Acquisition, Brandon Hall Group


There is a lot of buzz around how recruiting and consumer marketing should be similar to each other. Our research is revealing that it is a necessity for talent acquisition (TA) functions to operate like marketing and sales function. However the objectives should not just be about speed and outcomes, e.g. recruiting techniques should not lead to just filling roles as fast as possible, but it should be about the quality of hire and the time to hire.

In this episode, Daria Friedman, Talent Acquisition Principal Analyst at Brandon Hall Group, joined host Rachel Cooke to interview Jerome Ternynck, who is the Founder & CEO of SmartRecruiters.

We had an interesting discussion on the transformation of the TA function, specifically around recruitment marketing.


Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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