• July 7, 2016
HCMx Radio 36: Voices of Generations Y & Z


Melissa Benavides, Senior Marketing Specialist, Brandon Hall Group

Nissa Benjamin, Marketing Coordinator, Brandon Hall Group

Logan Cooke & Chase Cooke, Honor Students, Baseball Players

and Generation Z Learners

Host: Rachel Cooke, Chief Operating Officer, Brandon Hall Group

Brandon Hall Group’s marketing and design team, comprised of GenYers Melissa Benavides and Nissa Benjamin, provide a behind-the-scenes look at preparations for our HCM Excellence Conference in 2017, including some highlights of Brandon Hall Group’s Human Capital Management Academy workshops.

Additionally, the Cooke brothers, Logan and Chase, join us to share their learning experiences from a Generation Z point of view. We have seen so much progress and evolution in learning over the years, which we continue to witness as new generations come into the workforce with different expectations, needs, and ways to communicate and learn.

Recorded June 30, 2016


Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.

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