What Does Performance Management Really Mean?

 

By Claude Werder, Vice President and Principal HCM Analyst, Brandon Hall Group 

Nine out of 10 organizations believe performance management is important or critical to individual and organizational performance, according to 2019 Brandon Hall Group research.

In fact, our data reveals that organizations with effective performance management processes are:

  • Five times more likely to see reduced turnover
  • Three-and-a-half times more likely to see improvement in market competitiveness
  • Three-and-a-half times more likely to experience improved customer satisfaction scores
  • Three times more likely to see increased productivity
  • Three times more likely to experience financial growth

The catch is that only about one-third of employers are seeing those results; almost 70% are in the process of restructuring performance management in some way.

So what’s the secret to impactful PM? Join us for a webinar on Wednesday, Nov. 13, How Employers are Modernizing Performance Management, sponsored by Reflektive. Rachel Ernst, Vice President of Employee Success for Reflektive; Toby Marcus, Assistant Vice President, Learning and Development, Protective Life Corporation and I discuss how organizations can quickly create better connections between managers and employees to get everyone in the organization recognizing meaningful contributions to building a culture of performance.

I interview a lot of organizations and found that most are confused about what performance management really means. It’s not about performance reviews, performance ratings or decoupling pay and performance.

It’s about understanding the potential of employees and developing it in ways that help both the individual and the company.

That doesn’t happen when 77% of organizations are looking at performance through a rear-view mirror. It happens when managers use frequent (weekly or bi-weekly) check-ins for coaching, which happens in only 42% of organizations, providing learning opportunities (40%) and discussing goals, expectations and success strategies (36%).

Most employers struggle to train managers to do those things. That takes time. But progress can be made by forging manager-employee interactions. It happens by enabling everyone to recognize employees’ meaningful contributions to build a culture of recognition and performance improvement.

Claude Werder, Vice President and Principal HCM Analyst, Brandon Hall Group

Claude Werder is Brandon Hall Group’s Vice President and Principal HCM Analyst. He focuses on Leadership Development and Talent Management. Brandon Hall Group is a leading research and analyst firm with Practices in Learning & Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management/Core HR.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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