The Brandon Hall Excellence in Technology Awards program recognizes the many technological advances made each year by solution providers in commercially-available tools and technologies for learning, talent management, sales and marketing.

  • Entry deadline: Friday, October 21st, 2011
  • Entry fee: $795


STEP 1: Download, complete, and return the entry template (Zip | Word)
STEP 2: Complete the online entry form
STEP 3: Pay the entry fee

Who can enter:

The Brandon Hall Excellence in Technology Awards program is open to solution providers of technologies in the areas of learning, talent management, and sales and marketing.

Entry categories:


  • Best Advance in Learning Management Technology
  • Best Advance in Content Authoring and/or Content Management Technology
  • Best Advance in Technology for Testing or Learning Evaluation
  • Best Advance in Mobile Learning Technology
  • Best Advance in Social Learning Technology
  • Best Advance in Technology for Virtual-Classroom Training or Conferencing

Talent Management:

  • Best Advance in Creating a fully Integrated Talent Management Platform
  • Best Advance in Social Talent Management
  • Best Advance in Workforce Analytics and Planning Technology
  • Best Advance in Talent Acquisition Technology
  • Best Advance in Compensation Technology
  • Best Advance in Performance and Coaching Technology
  • Best Advance in Rewards and Recognition Technology

Sales and Marketing:

  • Best Advance in Lead Management Automation
  • Best Advance in Client Relationship Management Automation
  • Best Advance in Search Engine Marketing Automation
  • Best Advance in Sales Training Software Platform
  • Best Advance in Client Acquisition and Retention Technology

Judging criteria:

Entries will be evaluated based on the following criteria:

  • Product: What is your product’s breakthrough innovation?
  • Unique differentiators: What makes your product unique and how does it differ from any competitive products?
  • Value proposition: What problem does this product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

Frequently asked questions.

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.