Silver - Learning, 2012Congratulations to our Silver Award Winner in the 2012 Brandon Hall Group Excellence Awards Program–AMD!

AMD’s powerful Sales Enablement Program earned high marks in the recent Brandon Hall Group Awards Program.  AMD found itself in a challenging position. About to launch a series of business-critical new products, AMD needed to quickly develop a complete approach to educate, arm and support a globally dispersed sales force with the access to insight, experts and information they needed to win in a highly competitive marketplace. This all needed to be done quickly and for as little money as possible.  With a Sales Enablement Program that was not only easy to implement but easy on the purse as well it was even easier to see why Judges for the Awards Program gave glowing reviews to this submission highlighting the Sales strategy of AMD.

Want to know more about this successful sales enablement program?

Join Brandon Hall’s VP of Corporate and Product Development, Claude Werder, and AMD’s Manager of Global Sales Enablement, Dave Stachura on Monday, July 22 at 12:00 p.m. EDT. They will share how AMD developed the Customer Group University, which effectively centralized, unified and standardized sales training for AMD and its channel partners.  More than 400 internal AMD sales associates and more than 60,000 external partner sales associates now receive consistent product messaging, benchmarks and other guidance that matters to the customer/learner.
Session take-aways:

  • Infrastructure and process is important
  • One size does not fit all
  • How to leverage your internal experts

Register for the July 22 Award Winner Forum today!

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.