It’s no secret that creating alignment between learning and business strategies has been difficult for most organizations. While 85% of companies in Brandon Hall Group’s 2020 Learning Strategy Study said this alignment was either important or critical to achieving business goals, only 13% said they were ready to take action and build it. Without this alignment, companies are simply flying blind when it comes to learning and creating programs in response to training requests with no idea if they are designed to accomplish the right things. The good news is that about 80% of companies review their learning strategy at least annually to ensure it is aligned with the business strategy.

Alignment is not just a nebulous, big-picture abstraction. Yes, alignment starts at the top but it becomes rock-solid through everyday activities within the learning ecosystem. A big piece of this is how well the available learning content maps to the skills and competencies the business needs to succeed. Alignment between learning and business strategies won’t matter if learners aren’t gaining the specific knowledge and skills they need to make the business strategy a reality.

Learning technology has advanced to a place where companies can move away from throwing everything at their learners and hoping for the best to delivering targeted experiences tied directly to the skills they are trying to build. This has become even more critical as companies seek to quickly upskill and reskill their workforce in the wake of the pandemic.

Strong alignment requires a foundational framework that clearly maps learning programs and elements to learning objectives, which are then mapped directly to business objectives. Approaching it any other way is pointless. The greatest, most engaging learning content is meaningless if it is not aligned with specific objectives.

To find out more about curriculum mapping and its critical role in strategy alignment, join me as I host a webinar  at 1 p.m. Thursday, November 11th, sponsored by Inno-versity. We will look at the challenges digital transformation presents to L&D and how curriculum mapping will help bring it all together.

David Wentworth, Principal Learning Analyst, Brandon Hall Group

 About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers. To learn more, visit For information on Brandon Hall Group’s research and how we can assist your organization, please visit

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David Wentworth

David Wentworth has been a senior research analyst in the human capital field since 2005 and joined the Brandon Hall Group in 2013. He has authored reports and articles on various human capital subjects with an emphasis on workforce technology. He has contributed to several reports published by ASTD, including authoring Mobile Learning: Learning in the Palm of Your Hand, The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations, and Instructional Systems Design Today and in the Future. His work has also appeared in Compensation & Benefits Review and T+D Magazine.