Lapses in Measuring Learning’s Impact Are Sabotaging America’s Corporations

Companies are not very good at measuring learning that is not formal in nature and rely far too heavily on basic metrics such as completion rates and smile sheets. This lack of measurement effectiveness is revealed in Brandon Hall Group’s 2020 Learning Measurement Study results, which show that this shortsightedness prevents companies from transforming learning into a strategic influencer of the business. The study also finds that organizations should be less concerned with the specific ROI of learning and focus on learning’s impact on business outcomes instead.