Creating engaging learning programs is no small feat. Companies need to know what drives their learners and understand how learning programs are connected to business outcomes. Bringing this knowledge to a skilled content creation partner can be a great strategy for driving learner engagement. easier said than done. Brandon Hall Group Smartchoice Preferred Provider Upside Learning has years of experience creating these kind of learning programs for their clients. They approach custom content creation from a partner perspective, working with their clients to understand exactly what they need to achieve. They then create material with the look and feel that best suits their needs.