Contributed to by: SHL

Now Available: Industry-First Solution Capable of Providing Data-Driven Insights to Benchmark The Caliber of Your Workforce Against the Competition

Atlanta, GA – February 8, 2012SHL, the global leader in talent measurement solutions, today announced that SHL Talent Analytics™, its newest offering, has won silver in the coveted 2011 Brandon Hall Excellence in Technology Awards in the Workforce Analytics Planning and Technology category. First announced at the HR Technology Conference with overwhelming interest this past September, SHL Talent Analytics is now available as part of SHL’s comprehensive suite of talent measurement tools. In order to make critical business decisions more confidently, SHL Talent Analytics provides scientific, data-driven insight to help companies better understand and measure employee effectiveness. A distinguished panel of independent, industry veteran judges evaluated the entries along with Brandon Hall Group’s expert analysts.

 As an increasing number of companies compete for the best and brightest talent in a highly competitive landscape, many are finding that the key to success lies in their talent – often their greatest asset. At the same time, struggles against factors such as unsettled economic conditions, market volatility, employee retention, and rising operational costs have made talent decisions more difficult, and more critical than ever.  “SHL Talent Analytics was created to show how the skills, capabilities, future potential, and overall impact of an organization’s workforce compares with the very best in their industry or region,” explained SHL CEO David Leigh. “This has quickly proven to be invaluable insight, especially to companies who rely on human capital above all else.”

 SHL Talent Analytics is built on the world’s largest database of People Intelligence spanning 30 countries, 37 industry sectors and 31 business functions, and comprised of over 80 million data points to date. This database is set to grow with additional input from more than 25 million assessments per year, globally. Recently dubbed the “next evolution of talent assessment” by The Aberdeen Group (October, 2011 Market Alert), SHL Talent Analytics offers companies of all sizes and industries direct access to this unmatched data. Whereas traditional measurement solutions focus solely on efficiency, SHL Talent Analytics measures effectiveness, or the potential of your workforce to actually achieve organizational objectives. Its robust, user-friendly database segmented by geography, industry, business function, and job level enables companies to drill even deeper into their workforce profiles to more effectively benchmark talent potential and performance against comparable companies. As a result, a large number of global brands have already begun leveraging SHL Talent Analytics’ insight to realize positive business results in industries as varied as telecommunications, retail, transportation, and financial services.

 “We’re very pleased that Brandon Hall has recognized SHL with this award, as part of their program to acknowledge true innovations in talent measurement and management,” Leigh commented. “With SHL Talent Analytics, companies not only gain access to a wealth of desirable data points, but also get the tools to use that data to their advantage. Ultimately, we are delivering better people intelligence, for better business decisions.”

 “This year’s finalists provided us with a unique viewpoint of how organizations are driving business results and performance improvement through technology. Most impressive to our judges was an underlying theme around collaborative relationships, a deep understanding of client needs, and how technology can be leveraged to create operating efficiencies for organizations of all sizes,” said Mike Cooke, CEO of Brandon Hall Group. “SHL is the clear leader in talent assessments and I am proud to announce that their latest innovation, SHL Talent Analytics, is one of the most compelling offerings in talent measurement and has the potential to take the human capital management space to a new level.  Congratulations to SHL on winning their award in the most competitive year yet.”

More information on SHL Talent Analytics can be found at Information on the Brandon Hall Award Winners can be found by visiting

 About SHL – People intelligence. Business results.
SHL is the leader in talent measurement solutions, driving better business results for clients through superior people intelligence and decisions – from hiring and recruiting, to employee development and succession planning. With a presence in over 50 countries, SHL delivers more than 25 million assessments annually in over 30 languages – allowing over 10,000 business customers to benefit from both global expertise and local insight. Along with its world-class consulting practices and 24-hour support center, SHL clients can access over 1,000 assessments through an easy-to-use technology platform. Headquartered in London, UK, the company has offices in North and South America, Europe, the Middle East, Africa, Asia and Australia/New Zealand. For more information, visit

 About Brandon Hall Group
Having worked with more than 10,000 clients globally and after 20 years of delivering world-class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations.  Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales Effectiveness, Marketing Impact, and Executive Management. (

 HL Talent Analytics™ is patent pending, under United Kingdom Patent Application No. GB1115418.4
Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.