In Brandon Hall Group’s recent study, COVID-19: Impact on Workplace Practices, 84% of companies say that the pandemic negatively impacted sales effectiveness to at least some degree. However, the good news is that 63% of companies have an optimistic outlook for sales effectiveness for the year ahead. Sales training and enablement programs are going to be critical to delivering on that optimism.
But for many organizations, it is not as simple as turning to the sales team and giving them some training. Very often, the sales of a company’s products and services occur through a network of resellers and partners who do not work directly for the company and typically sell products from other, competing companies. This makes properly training these external audiences both critical and challenging.
If a salesperson can sell two competing products, they are going to feel much more confident speaking to and selling the product they know better. By providing your partner network with world-class product training, you arm them with the insight and knowledge they need to put your products on top.
Because they don’t work for your company, the learning experiences you provide must be much more engaging and impactful to drive adoption. It is also important to create a branded experience that is easy for the learner to navigate. By extending its brand, vision and mission to partner training, a company can build its business, not just its products.
Brandon Hall Group Platinum Preferred Provider Adobe recognizes the unique use case these training environments present and assembled a set of tools to make it easier for companies to create and deliver consistent, engaging and impactful learning experiences for partners and resellers. Adobe Captivate Prime provides companies the ability to create branded learning experiences for dispersed, extended audiences. This means that partners and resellers are constantly brand-aware and equipped with the knowledge they need to successfully sell your products and services.
For a more in-depth look at the challenges and benefits of partner and reseller training, download the eBook here
About Brandon Hall Group Inc.
Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era.
For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”
Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.
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For information on Brandon Hall Group’s research and how we can assist your organization, please visit www.brandonhall.com
We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 27 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.