Perhaps you are old enough to remember when teachers would wheel a bulky film projector into class. Do you recall the sense of relief as you thought, “Finally, a break from the lectures!” Students would pay far more attention to the flashing images projected onto the tattered screen at the front of the room than anything the teacher said all year long. Cut to today, when arguably the world’s biggest instructor is YouTube, with its millions (billions?) of how-to videos. Then, throw in TikTok for a little extra zing.

Even though video is the go-to for quick, engaging and impactful learning, many organizations remain somewhat slow on the uptake. More than one-third of companies in Brandon Hall Group’s 2021 State of Learning Practices study say they offer very little or no video at all to learners.

For all the talk of adapting learning to meet the natural ways people learn, video seems like a no-brainer. We all watch videos, probably at least once a day. Whether it’s to get a quick how-to or observe a cat falling into a fish tank, online videos are a ubiquitous element of everyday life. The technology to incorporate video abounds, especially now that smartphones record video in high definition. Video can be used as pre-work for a class, an element within a course, as a follow-up activity and as a part of a continuous, flow-of-work learning experience.

And we are not only referring to videos of people explaining things. Animations make it possible to communicate a wide variety of concepts and knowledge that are often too complex for the printed page or PowerPoint slide. Videos and animations are learning tools the organization doesn’t need to “sell” to the workforce — they’re already looking for these things. When people need information in the moment to be successful in their work, quick video tutorials or refreshers are indispensable performance-support tools.

To learn more about how videos and animation fit seamlessly into the learning environment, join me and Erick Prospero, CEO of Ninja Tropic, for a webinar where we discuss why videos and animations are key elements in the digital transformation of learning.

– David Wentworth, Principal Analyst, Brandon Hall Group

 About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers. To learn more, visit For information on Brandon Hall Group’s research and how we can assist your organization, please visit

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David Wentworth

David Wentworth has been a senior research analyst in the human capital field since 2005 and joined the Brandon Hall Group in 2013. He has authored reports and articles on various human capital subjects with an emphasis on workforce technology. He has contributed to several reports published by ASTD, including authoring Mobile Learning: Learning in the Palm of Your Hand, The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations, and Instructional Systems Design Today and in the Future. His work has also appeared in Compensation & Benefits Review and T+D Magazine.