Contributed to by: Rick Clancy, Covario

Research Firm Recognizes Rio SEO Local Search Solutions Based on the Software Suite’s Innovation, Differentiation, Value and Measurable Impact

SAN DIEGO, Jan. 10, 2013 – Rio SEO, a leading provider of software tools for both search engine optimization and social media marketing automation and reporting, was recognized with a 2012 Brandon Hall Excellence in Technology Award for the “best advance in SEO/SEM automation.”

The award was specific to the Rio SEO Local Search Solutions™ platform, which won the top gold honor after being evaluated by a panel of independent industry experts and Brandon Hall Group senior analysts, who made their decision based upon the software suite’s “breakthrough innovation, unique differentiators, value proposition, and measurable results.”

The platform was acknowledged as the only one on the market that addresses five local SEO automation processes designed to deliver multi-location businesses the maximum search results.  The suite encompasses a “hyper-local” SEO module that helps generate Web traffic for individual stores and business locations; a tool that delivers mobile Web traffic for business locations through a user experience resulting in increased engagement and conversion; an automation tool for optimizing Web pages on a multi-location basis, which provides more local search traffic and valuable analytics; a module for local map listing information, which is updated daily across the  major search engines; and a tool for maintaining consistent Internet Yellow Page listings updated regularly with the latest location landing page URLs.

“We’re thrilled the judges noted how our automated solution is differentiated in that it provides both on- and off-page SEO tactics that help deliver desired search engine page positions for targeted keywords in local markets,” said Chris Reid, senior vice president and operating head of Rio SEO. “Bearing in mind that it can take about 15 manual hours per location to provide all of the on-page optimization and enhancements, the Rio SEO Local Search Solutions platform is scalable in that it customizes information for thousands of specific business locations.”

Rio SEO won the gold by providing impressive local SEO results for clients like Sports Authority, See’s Candies and Rhino Linings. The software platform helped these brands garner higher positions for highly competitive, non-branded terms from localized Web searches conducted through the major search engines.  The clients also benefited from higher click-through rates, incremental monthly unique visitors, two to five times more online and in-store conversions and revenue, click activity analytics to measure conversions and user interactions, and decreased costs per lead.

According to Rachel Cooke, chief operating officer of the Brandon Hall Group, “Rio SEO exemplifies the vision and innovation our judges look for in selecting elite solution providers in technology. Rio SEO has a breakthrough idea and executes it with precision to provide meaningful, measurable results for their clients.”

About Brandon Hall Group, Inc.

Having worked with more than 10,000 clients globally and after 20 years of delivering world-class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations.  Brandon Hall Group has an extensive repository of thought leadership, research, data, and expertise in learning and development, talent management, sales effectiveness, marketing impact, and executive management.  More information about the Brandon Hall Group is available at

 About Rio SEO

Rio SEO provides best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing.  Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. Rio SEO offers application modules for organic search and social media with tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and local SEO automation.  Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.