Contributed to by: Rick Clancy, Sr. Director of Public Relations, Covario
Content Management Upgrades as part of Rio SEO Local Search Solutions include On-the-fly Change Capabilities and Customizable Real-time Analytics for Local and Mobile Search
SAN DIEGO, March 26 – Rio SEO, an award-winning, SaaS-based software provider of SEO and social media marketing tools, today unveiled a first-of-its-kind software upgrade that enables the integration of Facebook’s Open Graph Markup into hyper-local website landing pages for multi-location businesses.
This local SEO upgrade integrates relevancy tags into the recently-launched Facebook Open Graph Search capability. Hyper-local, geographically-targeted markup is now a key component of the Rio SEO Local Search Optimizer™ tool. The tool allows for the integration of both Facebook Open Graph and Schema.org micro data into relevant local landing pages on a scalable level.
As a result, a high-volume, multi-location business or retailer can tag and optimize local landing page information (e.g., name, phone and address [NPA]; map data; description content; and links to store promotions), and then connect the data with Facebook Places pages through the “Parent Child” management process. Concurrently, Schema.org micro data markup is automatically injected with highly-relevant, local business data and content snippets, which can play a significant role in local SEO and organic search rankings.
According to Paul Bruemmer, a leading search marketing consultant and author who has written extensively about SEO for enterprise marketers and retailers, “The ability to help execute on an SEO strategy includes mobile, local and social. You must have a platform to help execute on the complete SEO life cycle. Facebook Open Graph and Schema.org micro data have become huge working parts of the SEO life cycle.”
Added Bill Connard, vice president of local search solutions at Rio SEO, “When it comes to search, social and content marketing, we have the first scalable SEO platform and content management system right out of the gate to offer local search integration with Facebook Open Graph Markup. This is a real game-changer for enterprise brand marketers who need to support hundreds—even even thousands— of individual store-fronts, franchisees, distributors, and/or dealers with local SEO and social media marketing.”
Connard said this development is one of three upgrades central to what is being called Rio SEO Local Search Solutions 2.0™. Not only does the suite of hyper-local search automation tools give enterprise brand marketers and local retail managers the ability to integrate their local search campaigns with Facebook, it enables instant local website changes with minimal IT support. It also allows for quick and easy access in order to customize dashboards essential to summarizing key SEO metrics.
The additional upgrades involve a sleek, new user interface built into a single CMS, which is at the core of the Rio SEO Location Finder™ tool.
With each new promotion, product introduction or price adjustment, the second upgrade allows individual store managers and their marketing agencies to easily integrate new campaigns and content into all of their local landing pages.
“Our software simplifies critical national-to-local website updates right on-the-fly without having to call-in the IT support or Web development team,” Connard said. “This is a huge benefit for local big-box retailers who face constant challenges related to time, money and resources.”
The third upgrade of the Local 2.0 release results in a real-time analytics dashboard for local business managers and their marketing representatives. This provides instant visualization of key metrics related to consumer traffic and click activity on a business’s local website, including such key performance indicators as click-to-call initiatives, driving direction requests, and coupon downloads/redemptions.
An independent research firm cited Rio SEO as “the only leader” in The Forrester Wave™: SEO Platforms, Q4 2012. The Forrester Research report went on to say, “Rio SEO…is the best fit for discovery marketers who want to optimize their content across multiple discovery platforms, not just search engines.”
About Rio SEO
Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing. Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions and patented reporting tools. Rio SEO offers application modules for organic search and social media, including software tools for content marketing, campaign activation, auditing, reporting, change tracking, keyword competitive analysis, mobile site optimization, SEO execution, and automated local SEO. Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at www.RioSEO.com.