The 2020 Brandon Hall Group HCM Excellence in Awards for Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Workforce Management and HR, Sales Performance and Corporate Initiatives.

Mphasis, a leader in innovative cloud and cognitive IT solutions, won a coveted Brandon Hall Group Gold award for excellence in the Talent Acquisition category. Mphasis’s win was announced on August 20, 2020. The winners are listed at

With its entry outlining how the company grew their top line by identifying and onboarding next gen talent harnessing the power of social hiring, Mphasis secured Gold for the ‘Best Social Talent Acquisition Strategy’ in the Talent Acquisition category.

At Mphasis, the employee referral program has been one of the most promising hiring channels.  Through the gamified social referral program, Mphasis’ employees are given an opportunity to build the company’s talent pool by referring friends, extended family, and former colleagues over WhatsApp, Twitter, Facebook, LinkedIn and other social mediums. Through this contribution from the employees, Mphasis’ Global Strategic Resourcing team has not only managed to reach passive talent (where they existed) but also delivered significant top line and bottom-line impact.

“In today’s increasingly subjective business environment, it is observed that micro social communities, both online and offline, are home to some of the best talent around. Major developments across economies are taking place on social media channels, as audiences are increasingly migrating to these platforms. Given the prevalence of such tools among our targeted candidate pool, more so in the post-pandemic era, it was a natural progression for us to adopt a more social outlook to hiring and explore these avenues of untapped potential,” said Srikanth Karra, Chief Human Resources Officer, Mphasis.

“Mphasis, as a large IT organization, has an existing community across different skill combinations. Leveraging a niche skill employee community to reach out to their social networks to attract talent has proved fruitful to our hiring approach, and this award is a testament to the efficiency of our digital hiring model,” he added.

“Congratulations to Mphasis! We are privileged to partner and bear witness to a journey of transformation. A journey driven by strategic goals designed by marrying organizational impact with a premium experience for every stakeholder. It is fulfilling to see customers use pioneering ways to attract talent that is excited to join and stay,” said Sudarsan Ravi, Founder and CEO, RippleHire.

 “Organizations around the world highly value Brandon Hall Group Excellence Awards – so much so that we received a record number of applications in the middle of a global pandemic,” said Rachel Cooke, Brandon Hall Group COO, and leader of the HCM Excellence Awards Program. “The awards provide valuable recognition and validation of best practices in all areas of HCM at a time when they have never been more important to both employers and employees.”

Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.

Excellence Awards winners will be honored at Brandon Hall Group’s HCM Excellence Conference, January 26-28, 2021, at the Hilton West Palm Beach, Florida. Select winners also will serve as presenters in breakout sessions, sharing their leading practices during the conference.

“The Excellence Awards serve the critical function of reinforcing the essential business benefit of creating great experiences for candidates and employees,” Brandon Hall Group CEO Mike Cooke said. “All award winners must demonstrate that their HCM programs drive bottom-line business results. That’s what sets our awards program apart from all others.”

About Mphasis

Mphasis (BSE: 526299; NSE: MPHASIS) applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis’ Front2Back™ Transformation approach. Front2Back™ uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2 TM=1) digital experience to clients and their end customers. Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients. Click here to know more.

About RippleHire

RippleHire is a progressive technology provider that helps CXO’s, HR and Talent Acquisition leaders impact the top line, bottom-line with their hiring solutions. We help organizations attract talent that is excited to join and stay.

Recruiting is a noble profession given the profound impact it has on mankind. People spend one third of their lives and derive a lot of fulfillment from their careers. RippleHire exists to make recruiting effortless, human and delightful. They service over 500K+ employees across 25 countries with their gamified referral and recruiting experience platform. Their strength is in servicing large enterprises with a distributed workforce. At the core of our offerings lie the ability to marry user experience with customer centricity while being laser focused on helping customers succeed. You can learn more about how we help customers impact their organizations through our website. (

About Brandon Hall Group

Brandon Hall Group is an HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management. With more than 10,000 clients globally and 25 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

Our mission: Empower excellence in organizations around the world through our research and tools every day.

At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. The Membership Program offers insights and best practices to enable executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient. (

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.