Despite all the time, money, and energy spent on creating and delivering learning programs, most organizations have almost no idea what they are getting into and the massive amount of effort required. Sure, they can run a report that shows how many people opened, finished, and liked (or disliked) a piece of content, but what does that really tell the business? The harsh truth is that it says next to nothing. But the majority of corporate learning hangs its hat on these numbers.

Of course, companies do run assessments to see if learners are acquiring the desired knowledge. But very few can determine if that knowledge (or skill, or behavior) is applied on the job and even fewer can say that it is having an impacts on the business. Brandon Hall Group research found that nearly two-thirds of companies consider this inability to measure impact a serious challenge to learning’s overall effectiveness. You read that right: The inability to demonstrate impact leads learning to be less effective.

Why is it so hard? That’s the easy part. There is a huge chasm between Level 2 and Level 3 in the Kirkpatrick Measurement Model. It’s precisely this difficulty that keeps L&D leaders defaulting to completion rates as the gold standard of measurement. Brandon Hall Group Research finds there are some specific challenges companies face:

  • We don’t have the time/staff.
  • We don’t have the proper metrics.
  • We don’t have the right technology.
  • It’s too difficult to link learning and outcomes.
  • It is too difficult to assess.

The good news is that only 4% of companies say they don’t see a need to measure learning’s impact on the business. The question then becomes, how do you overcome these challenges? Brandon Hall Group Platinum Preferred Provider Docebo has a strong focus on measurement and analytics. After a recent acquisition and some internal development, they launched Docebo Impact and Docebo Analytics, specifically designed to help companies make the kind of Level 3 and 4 measurements they have been unable to make. 

The Impact tool provides surveys and questionnaires that drive strong participation and data. It also has built-in reporting tools that allow companies to benchmark against industry data. The Analytics solution takes it to the next level by connecting all of the learning data to business results. Learning teams are typically at a disadvantage because they do not have access to data science or analysis skills. Docebo has gone a long way to making it possible for any L&D team to answer the right questions and truly demonstrate learning’s impact on people and the business.

David Wentworth, Principal Learning Analyst, Brandon Hall Group
@davidmwentworth

 About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit https://www.brandonhall.com

For information on Brandon Hall Group’s research and how we can assist your organization, please visit www.brandonhall.com

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David Wentworth

David Wentworth has been a senior research analyst in the human capital field since 2005 and joined the Brandon Hall Group in 2013. He has authored reports and articles on various human capital subjects with an emphasis on workforce technology. He has contributed to several reports published by ASTD, including authoring Mobile Learning: Learning in the Palm of Your Hand, The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations, and Instructional Systems Design Today and in the Future. His work has also appeared in Compensation & Benefits Review and T+D Magazine.