Guest: Emily Cates, Head of Zebra Knowledge Center & Global Services Operations, Zebra Technologies

Host: Rachel Cooke, Chief Operating Officer, Brandon Hall Group

In this episode, we discuss the transformation that Zebra Technologies has undergone since the acquisition of Motorola’s Enterprise Business, including the transition from Motorola’s legacy systems while forming new teams, and building out new processes and structures. Emily Cates shared insights on Zebra’s award-winning approach to driving greater performance and return on their learning initiatives. shutterstock_5697139

Emily Cates has over 20 years of experience in the Talent Development field and has been an internal consultant and executive coach to global organizations. Her career spans early to mid-stage start-up companies in the high-tech industry along with Fortune 500. She currently leads professional services and solutions offer management in addition to the Global Knowledge Center at Zebra Technologies. She has responsibility for profitable growth, and employee, partner and customer development. Focused on increasing performance, learning ROI and measurement, Emily leads with a customer-centric approach to ensure successful alignment of learning solutions to business results.

To listen to our interview, you can download the podcast anytime at the HCMx Radio site.

               –Rachel Cooke, Chief Operating Officer, Brandon Hall Group


Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.