Going Small to Get Big Results

One of the biggest knocks against the traditional approach to organizational learning is that it often feels separate from people’s jobs. To most employees, learning means some kind of event that is going to take me away from the mountain of things on my to-do list. This has led to a movement to find ways to get learning to fit more into the flow of work. One of the ways to do that is to leverage microlearning.

Even before the pandemic, organizations explored the importance of delivering smaller, more continuous learning experiences to their workforce. Now that a remote workforce is the norm and in-person classes are on hold for the foreseeable future, it has become even more important to find new digital solutions. 

Brandon Hall Group’s recent Learning Strategy Study found that organizations where the learning strategy has a strong positive impact on business results were nearly twice as likely to use microlearning than companies with less-effective strategies. Overall, 70% of companies plan to increase their use of microlearning over the next two years.  

But what exactly is microlearning? The name indicates it is something smaller than “normal” learning, but its size is merely one characteristic. To be effective, there must be focus. Microlearning has to meet an immediate need. It’s not for frontloading a bunch of information for use at a later date, either. It must be easily accessible and seamlessly fit into the workflow so that does not distract from it. Ultimately, a microlearning experience takes whatever shape or form is required by the audience, the context and its ultimate goal.

For a deeper dive into microlearning — what it is and isn’t, and what forms it can take — I highly recommend this eBook  from Upside Learning. It does a great job of detailing the ins and outs of microlearning and takes away much of its mystery. It also provides insights into when and how it can be applied.

David Wentworth, Principal Analyst, Brandon Hall Group


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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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