Study seeks to learn how successful organizations ensure engaged employees impact their success.

Brandon Hall Group, the preeminent independent human capital management research and advisory firm, is launching its 2020 Employee Engagement Study to identify how organizations can improve employee engagement.

“The negative effects of poor employee engagement can cripple an organization. When employees aren’t engaged, it hurts talent retention, innovation, productivity, revenue, customer retention and workplace culture,” said Brandon Hall Group CEO Mike Cooke.

The study focuses on six areas that affect employee engagement:

  • Wellness/wellbeing
  • Sense of belonging
  • How employees are valued
  • Competency development
  • Alignment between employees and the organization
  • Advancement opportunities

“Employee engagement is the most important driver of business success and the most difficult for employers to understand and improve,” said Brandon Hall Group CSO Michael Rochelle.

Brandon Hall Group’s 2020 Employee Engagement Study comprises a survey sent to its global database and scores of qualitative interviews with research participants, Brandon Hall Group Excellence Award winners and members.

The research informs Brandon Hall Group’s employee engagement maturity model, which will lead to the development of research reports, tools and frameworks to help organizations improve their employee engagement programs, which is a high priority for most organizations and the top concern among employers during the coronavirus pandemic, according to BHG research. 

To learn more about this research study or to participate, click here

For information on Brandon Hall Group’s research and how we can assist your organization, please visit

Become a Brandon Hall Group member!

We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 25 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.

Click here for more information and to sign up for a free trial membership.

Click here for information on Brandon Hall Group’s Professional Certification Program