Embracing Analytics to Empower Flexible, Productive Work

The way we work has been transformed — perhaps forever — by the coronavirus pandemic. About three-quarters of organizations say more than half of their employees are working remotely now, a five-fold increase from before the pandemic, according to Brandon Hall Group research.

In addition, 42% of organizations say productivity has decreased during COVID-19.

The situation will only become more complex as employers devise return-to-the-workplace strategies as the pandemic subsides (whenever that is). Employees will have more options than ever before. Over 80% of organizations will use flex scheduling to balance the needs of employees’ work and personal lives, our research shows, and the percentage of organizations with at least half their employees working remotely will be at least 2.5 times higher than before the pandemic.

Employers need tools to help them navigate this unprecedented work environment. That’s why Brandon Hall Group is partnering with ActivTrak on a webinar about balancing productivity and flexible work.

Gabriela Mauch, head of ActivTrak’s Productivity Lab, joins me to talk about improving productivity in this new world of work. Productivity is at its best when people are empowered, processes are optimized and technology is maximized. These are the key input categories that drive successful outcomes.

In particular, we’ll discuss the importance of measurement and analytics, how to better leverage them to understand how work is accomplished and how to identify barriers to productivity and the solutions.

Measurement and analytics allow organizations to identify, assess and understand the magnitude of obstacles. Understanding the size and magnitude of obstacles allows leaders to prioritize what needs to be addressed immediately, over time and in the long-term. Then, it’s important to have immediate and ongoing feedback on whether those actions achieve their intended impact and if not, change course.

I hope you’ll join us for this webinar on Thursday, Nov. 12. You’ll learn:

  • Insights from the latest research on workforce trends
  • How to leverage workforce analytics to fuel productivity, identify burnout risk and empower employees
  • Ways organizations are leveraging productivity management tools to get better results without over-burdening, micro-managing or mismanaging employees.

Claude Werder, Senior Vice President and Principal HCM Analyst, Brandon Hall Group

For information on Brandon Hall Group’s research and how we can assist your organization, please visit www.brandonhall.com

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We are a human capital management research and advisory firm with more than 10,000 clients globally. For over 25 years, we have been delivering research-based solutions that empower excellence in organizations around the world. Our vision is to inspire a better workplace experience. Becoming a Brandon Hall Group member means our team joins your team. Membership provides a host of resources and services and – most importantly — a seasoned team of thought leaders and client support professionals dedicated to your success.

Click here for more information and to sign up for a free trial membership.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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