Changing a brand name is a daunting proposition for any company, let alone one that has more than a decade of brand recognition. Luckily, most people familiar with eLearning Brothers have been referring to them in shorthand as ELB for years. Well, now it is official. eLearning Brothers has rebranded as ELB Learning.

This rebrand comes as ELB Learning completes the latest in a series of numerous acquisitions, including Origin Learning, Rehearsal, and CoreAxis. The growth has been massive and incredibly fast, rapidly changing the scope of what ELB Learning brings to its clients. Considering all these moves, the rebranding makes a lot of sense. Despite being a relatively broad term, having a name that focuses on eLearning alone belies the breadth of ELB Learning’s offerings. To be fair, the “Brothers” piece of the old brand had begun to seem “folksy” in light of ELB Learning’s true scale and capabilities.

ELB Learning is now providing clients with technology and support for any facet of their learning ecosystem. And unlike many acquisition-active companies, they have done a great job of keeping the people who best know each of their solutions in place, ensuring clients are getting the best expertise and experience. ELB Learning has turned itself into a true one-stop shop, offering solutions such as content authoring, gamification and VR tools, off-the-shelf content, and the Rockstar learning platform. They can also build custom content, guide learning strategy, or augment the skills and capacity of their clients’ L&D teams.

Brandon Hall Group’s recent Next Generation Learning Technology Ecosystem study found there are several critical elements buyers are looking for from learning technology and solution providers, including:

• Better data and analytics
• More user friendly for both learners and admins
• Aligned with business needs
• Better user interfaces

ELB Learning’s breadth and depth of offerings help make sure they can deliver on each of these and more, creating the right fit within any organization’s learning environment. Brandon Hall Group is excited to be hosting a webinar with three key players within the ELB learning team: 

  • John Blackmon – CTO of ELB
  • Richard Lowenthal – COO of The Game Agency
  • Geoff Curless, SVP, Sales – Learning solutions for ELB

This webinar will explore some of the findings of Brandon Hall Group’s recent study, Building the Next Generation Learning Technology Ecosystem, as well as strategies for bringing the right technologies together to support newer, more effective learning strategies. 

David Wentworth, Principal Learning Analyst, Brandon Hall Group

 About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers. To learn more, visit For information on Brandon Hall Group’s research and how we can assist your organization, please visit

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David Wentworth

David Wentworth has been a senior research analyst in the human capital field since 2005 and joined the Brandon Hall Group in 2013. He has authored reports and articles on various human capital subjects with an emphasis on workforce technology. He has contributed to several reports published by ASTD, including authoring Mobile Learning: Learning in the Palm of Your Hand, The Rise of Social Media: Enhancing Collaboration and Productivity Across Generations, and Instructional Systems Design Today and in the Future. His work has also appeared in Compensation & Benefits Review and T+D Magazine.