Are you driven to distraction? Is hands-free technology really safer for drivers? Innovative Learning Group, Inc. (ILG) and its client,, answer these questions in a 90-minute e-learning course called “Distracted Driving,” which won a coveted Brandon Hall Group Bronze Award for Excellence in the Best Advance in Custom Content category.

“We are thrilled to have won this award with our long-time client,,” says ILG CEO Lisa Toenniges. “This course delivers an eye-opening look at the myths of distracted driving.”

Created in conjunction with the National Safety Council, the course focuses on changing participants’ attitudes and behaviors toward what it means to be distracted behind the wheel.

“Through the use of storytelling, scenarios were developed in a way that learners can experience, on both an intellectual and emotional level, the impact of distracted driving, which should result in them making meaningful changes to their driving habits,” says President Wade Mezey. “With distracted driving becoming an epidemic in our society, the course is personal, relevant, and effective.”

Of the thousands of individuals who have already taken “Distracted Driving,” more than 95% indicated in a post-course survey that they are likely to reduce their use of mobile devices while driving.


A performance-first learning company, Innovative Learning Group, Inc. creates custom training and tools that help employees of Fortune 1000 companies do their jobs more effectively. Headquartered in Troy, Michigan, ILG is a privately held, certified Women’s Business Enterprise founded in 2004 by CEO Lisa Toenniges. Visit to learn more.

ABOUT SAFETYSERVE.COM is the dedicated and exclusive provider of National Safety Council (NSC) Internet-based training. It provides program development, hosting, customer service, and market support for all of the Safe Driving and Emergency Care training for NSC and has engaged more than three million students using proven content and tested strategies from the prestigious NSC. is responsible for providing online Defensive Driving and Emergency Care training to over 1,000 corporations and government agencies.


Brandon Hall Group is an HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition, and Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.