Auto-Scheduler awarded, responds to labor compliance complexity

ATLANTA — December 17, 2018Deputy, the award-winning workforce management software platform, today announced that it won a coveted Brandon Hall Group silver award for excellence in the Best Advance in Time and Labor Management category. Deputy’s win was announced on December 6th.

“We are honored to be recognized by the Brandon Hall Awards for our dedication to advancing best practices for time and workforce management,” said Deputy’s CEO and Co-Founder Ashik Ahmed. “Deputy is incredibly proud of our Auto-Scheduling feature and how it is empowering an efficient and flexible hourly workforce, allowing businesses to more easily comply with labor laws, and enabling managers to get out of the back office to better serve customers. ”

This award was based on Deputy’s AI-driven Auto-Scheduling feature, which creates optimized worker schedules in a single click. Auto-Scheduling builds the ideal schedule for hourly employees based on data analytics from multiple demand signals likes sales, foot traffic numbers, table reservations and more.

“With 90,000 businesses using Deputy a mountain of data is available to analyze.” Derek Jones, VP Enterprise Solutions mentioned. “One thing that caught our eye is 70% of the staff who are creating schedules are hourly employees and supervisors themselves. The complex web of creating a schedule that meets the business demand but the additional layers of meal and rest breaks, Fair Work Week regulations, overtime, Affordable Care Act, training, & minor guidelines in addition to vacations, class and life schedules are no longer possible to do without technology. We sought to create an Auto-Scheduler that ropes in all of these considerations.”

And while the system is robust and uses Machine Learning and AI, it’s easy to use.

“Ironically, the customers who use this to the fullest never even log in to create the schedule — the forecast runs and creates the schedule at the same time each week, notifying the manager on their smartphone when the schedule is available to review.”

“We’re proud to honor the innovators,” said Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program. “As human capital management continues to evolve, the creativity of the award winners is breathtaking. Organizations of all sizes showed that creativity and technology can create new and better work experiences for businesses and their employees.”

“We were blown away by this year entrants,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group. “Our research was confirmed by the participant’s responsiveness to the needs of employers who seek to align technology to the goals of their businesses. Every technology award entry embodied a win-win proposition for employers and employees.”
A panel of veteran, independent senior industry experts and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how 
does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what 
need does this product address?
  • Measurable results: What are the benefits customers can expect to 
experience as a result of using this product?

About Brandon Hall Group, Inc.
With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.

Brandon Hall Group has an extensive repository of thought leadership, research and expertise in Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Human Resources. At the core of our offerings is a Membership Program that Empowers Excellence Through Content, Collaboration and Community. Our members have access to research that helps them make the right decisions about people, processes, and systems, combined with research-powered advisory services customized to their needs. (

About Deputy
Founded in 2008, Deputy is headquartered in Atlanta, U.S., and Sydney, Australia, with offices in the United Kingdom and the Philippines. As the ultimate workforce manager, and an Apple Mobility Partner, Deputy offers best-in-class technology in a cloud-based solution that simplifies scheduling, timesheets, tasking and other employee communication. This, coupled with brilliant mobile apps and one-click payroll integration, equips business managers with the tools they need to get out of the back office and into the action. More than 90,000 workplaces in 70+ countries use Deputy to manage their employees. For more information, visit, or find us on Twitter, Facebook, the App Store or Google Play.

Media Contact

Gina Manassero


Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.