By David Wentworth, Principal Learning Analyst, Brandon Hall Group
For all the time, energy and effort put into the creation and delivery of learning, organizations are still not very good at measuring its impact. In fact, only half the companies in Brandon Hall Group’s 2019 Learning Measurement Study say they are either effective or very effective at measuring their formal learning programs. It’s far, far worse when it comes to informal (15%) and experiential (24%).
Somehow, we’ve convinced ourselves that learning programs are effective because exist. Therefore, companies need only measure whether or not people completed the program to prove its value. But that has never been true and we know it! Yet, the most commonly used metric for learning is course completions. I have absolutely zero idea how the fact that a certain percentage of employees completed a course translates into a meaningful result. It is simply a measure of the efficiency of learning, not the efficacy.
Companies know they need to be able to measure the impact learning makes on actual outcomes. But this is far more difficult than measuring smile sheets or hours spent on training. A big part of the problem is that learning has never been good at measuring its impact on specific business results. There are often many variables involved so learning gives up, saying it is impossible to demonstrate its influence. But learning clearly has an impact on business results or why do it at all?
In our research, we see high-performing companies with strong KPI performance are far more likely to use outcomes like employee engagement, individual performance and meeting corporate objectives as direct measures of their learning efforts. So, it can be done. It just takes planning, strategy and the tools to make it happen.
Determining outcomes at the beginning and designing the learning around them creates a straight line of sight between learning and results— and quiets the d of other influencing variables. A new study from learning technology provider Axonify really shed some light on what is possible when it comes to measuring learning’s impact.
By analyzing data from hundreds of thousands of learners, Axonify discovered that clients using Axonify’s Impact solution were able to tie nearly one-third of business results back to the learning they provided. This is only possible because these companies built their learning around these outcomes and were able to track how they changed as people made their way through the training. Data like this can be a game-changer for organizations where learning has had trouble demonstrating its impact. Rather than ceding credit for results to other variables, learning can definitively claim its responsibility as one of those variables — and an incredibly influential one at that. These are not irrelevant outcomes, either. The types of things these companies measure include:
- Customer satisfaction
- Quality Assurance
For me, one of the key takeaways from the Axonify study — beyond the clear possibility of measuring learning’s impact — is that they found that these results were really only achieved through continuous reinforcement and adaptation of the learning. Static event-based learning did not achieve the same results as a dynamic environment that gave learners opportunities to revisit and practice their learning.
–David Wentworth, Principal Learning Analyst, Brandon Hall Group
For more information on our research, please visit www.brandonhall.com
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