Digital coaching platform CoachHub, founded just four years ago, continues its fast and effective global expansion.

The company, a Brandon Hall Group Preferred Provider, was founded in Germany and did not enter the U.S. market until 2021 but projects that the U.S. will be its top market by 2023. 

Meanwhile, over the past six months, CoachHub acquired MoovOne, a digital coaching pioneer and French market leader, and the coaching arm of Austrian consultancy Klaiton.

Aided by more than $130 million in global investment, CoachHub now has over 3,500 certified business coaches — adding more than 1,000 in the past six months — in 70 countries on six continents. Coaching is available in over 60 languages and serves more than 500 customers, with 60+ (and growing) in the U.S.

Digital corporate coaching is a hot market and expanding rapidly. CoachHub is quickly building its brand against established incumbents with its focus on creating a personalized, measurable and scalable coaching program that helps employees grow as people and inspire as leaders.

As employers realize the importance of developing great leaders at all levels of the organization, digital coaching is a scalable approach to building a culture of continuous learning. Brandon Hall Group research shows that companies with a consistent approach to developing leaders are 3.8 times more likely to say their leadership development is effective. Coaches can help leaders improve in all the most important strategic and people-focused competencies. Our research shows these competencies include:

People Competencies

  • Emotional intelligence
  • Constructive feedback
  • Building trust
  • Leading during disruption
  • Inclusiveness
  • Collaboration
  • Managing conflict
  • Empathy

Strategic Competencies

  • Managing change
  • Strategic thinking
  • Performance management
  • Decision-making
  • Accountability
  • Agility
  • Business acumen
  • Financial management

Through its Coaching Lab, an in-house team of behavioral scientists, and its Science Board, which converts scientific evidence into coaching impact, CoachHub is focused on ensuring digital coaches meet the highest standards. These experts use their knowledge and experience to provide coaches with ongoing training. 

Other enhancements over the past several months include:

  • Adding microlearning to supplement coaching
  • More client-by-client customization of the coaching experience, which was an innovation of the newly acquired MoovOne
  • Expanded partnerships, including one with Harvard Business Review
  • Additional research and enhancement focused on all three personas involved in the coaching experience:
    • Coachee
    • Coach
    • Corporate buyer, usually the HR team

While we see other digital coaching brands commoditizing coaching, CoachHub understands that their success depends on the quality of their coaches and the science behind it.

Digital coaching is growing because so many companies are undergoing transformation on many levels, including their business models, leadership, competencies and culture. Such massive transformation can attract resistance. CoachHub believes digital coaching is the most scalable — yet personalized and contextualized — way to support and sustain this transformation. Its company leaders are committed to investing in all aspects of the business to optimize coaching and help organizations thrive.

-Claude Werder, Senior VP and Principal HCM Analyst, Brandon Hall Group

 About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers. To learn more, visit For information on Brandon Hall Group’s research and how we can assist your organization, please visit

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Claude Werder

Claude Werder oversees Brandon Hall Group's analyst team, new product development, corporate development, the HCM Excellence Conference 2015, publishing, and social media and marketing strategies for Brandon Hall Group. In that role, he manages Brandon Hall Group’s research priorities, Membership Program and Member Center, and Brandon Hall Group’s exclusive KnowledgeBases of research data and HCM solution providers, services and products.