Meet Your Future Leaders

Various names are used to describe the generation born in the 1980s and 1990s. These include Generation Y, Millennials, Nexters, the Net Generation, and the Digital Generation. This is the generation presently being groomed to replace retiring baby boomers.

Although some experts dispute the existence of generational differences, others identify characteristics they believe clearly define this age group. These differences could affect the training decisions you make when preparing tomorrow’s leaders.

According to some experts, millennials tend to prefer experiential/hands-on learning, working in teams, and social networking. They are naturally collaborative and tend to be creative.

Most do not think of technology as technology – it is just a part of life. They are accustomed to online and cell phone messaging with abbreviated lingua and quick exchanges. They have been described as intuitive visual communicators with good visual-spatial skills who can shift attention rapidly to pay attention, or not, and to respond quickly.

They are connected (often 24/7) and fast (they expect immediacy and live in the moment). They do, however, like structure and face-to-face learning (but have a low tolerance for boring), and they are achievement-oriented. Millennials also value authenticity and stories.

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Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.