Brandon Hall Group’s New Research to Look at How to Develop Teams for the Future of Work

Does your organization rely heavily on work teams to drive business results? Or do you rely on groups of people who aren’t really functioning effectively as teams? For most organizations, the latter is the norm and their efforts to improve teams have faced multiple obstacles, including competing learning and business priorities.

Boca Raton, FL — June 24, 2021

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a new study to identify what leading organizations are doing to improve team development, which has gained importance over the past year as employers adapted to a more dispersed workforce and ongoing disruption.

“The future of work will be transformed through dynamic teams. Not the kind of teams most organizations have now, but agile, multi-generational, multi-cultural teams where everyone will lead or follow depending on the work or task and the synergies required for success,” Brandon Hall Group Senior Vice President and Principal HCM Analyst Claude Werder said.

Real teamwork is counter-intuitive to people who were trained to be self-reliant and competitive. But the future of work requires high-performing teams. Organizations must develop teams that:

  • Have goal-focused individuals with complementary skills.
  • Collaborate and innovate through shared leadership, open communication and conflict resolution.
  • Have clear role expectations.
  • Possess a strong sense of accountability and trust among its members.

“Are you ready for the future of teams? Are you developing skills and competencies required for reimagined teams to adapt at the speed of business?” Brandon Hall Group CEO Mike Cooke asked rhetorically. “Teams will form and disband more rapidly as business needs change and team leaders will have to collaborate, flex their styles and relate to a wide range of people, and have team members prepared to do the same.”

Brandon Hall Group’s new team development research will uncover leading practices for developing the teamsof tomorrow. Brandon Hall Group will generate reports and tools to help employers create the competencies and team dynamics that will drive success as organizations continue to adapt to the evolving business environment.

To participate in the study, click here.

— About Brandon Hall Group Inc. 

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit https://www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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