Brandon Hall Group to Study How Organizations Can Supercharge Learning

At its core, organizational learning exists to improve the performance of the workforce and thereby, the performance of the business. Yet, for many companies, there has been an increasing disconnect between learning and performance. 

Boca Raton, FL — September 28, 2021

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a survey focusing on how businesses need to align — or realign — their learning strategy with business outcomes.

“Learning programs are created at the behest of the business with no alignment to specific individual or organizational outcomes, and they are only measured against how many people can complete the learning and how fast,” said Brandon Hall Group Principal Analyst David Wentworth. “It is an environment of learning for learning’s sake.”

Companies need to rethink their learning strategies to ensure learning is focused on driving performance and not on checking boxes, Brandon Hall Group research shows. This lack of alignment between learning and outcomes impacts learners as they feel little to no connection with the learning they are given, and it impacts the business because there is little guarantee the investment in learning is going to produce performance or behavior changes.

“If organizations want to demonstrate the impact learning is having on the business, they will need to strongly align their learning strategy — and the programs it produces — with business outcomes,” Brandon Hall Group CEO Mike Cooke said. “Otherwise, learning will continue to operate in a vacuum. Understanding the needs of the business and incorporating those with the needs of learners will help supercharge learning to drive organizational performance.”

Brandon Hall Group believes that if organizations take an outcome-based approach to learning, employees will become more engaged in learning, see learning as more of an asset than a distraction, change their behaviors and improve performance. In return, businesses will be able to align — or realign — learning with business goals, gain a better understanding of learning’s ROI and demonstrate learning’s impact on the organization.

Brandon Hall Group will ask respondents to identify their upskilling and reskilling practices and correlate them with increases in key performance indicators to identify best and next practices in career advancement strategies. In return, Brandon Hall Group will create reports and tools to help organizations improve their learning strategies. 

To participate in this study, go to https://www.research.net/r/2C8W39P. Participants will receive summary results of the survey five to seven weeks after the survey launch and will get immediate download access to Brandon Hall Group’s Learning and Performance Convergence Model.

— About Brandon Hall Group Inc.

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 27 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10,000,000 employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR/Workforce Management for corporate organizations and HCM solution providers.

To learn more, visit https://www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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