Brandon Hall Group to Launch Study on Predicting the Future Needs of the Workforce

The world of work has been through immense disruption in the last few years. More than ever, organizations are searching for ways to predict what the needs of their workforce will be in the coming years. This study explores how organizations are using advanced analytics to help predict scenarios and responses.

Boca Raton, FL — May 26, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on May 31 to understand how employers are attempting to predict the future needs of the workforce.

To make the best decisions about the future, HR requires the use of advanced data and analytics.  The three main elements of the workplace: people, processes, and technology must be used by HR organizations to achieve success. 

Brandon Hall Group’s research initiative, Predicting the Future Needs of the Workforce Through Advanced Analytics, focuses on how:

  • The maturity level of an organization’s workforce data and analytics program
  • How leading organizations are using workforce data and analytics to determine business actions that can be taken to meet the needs of the future workforce
  • How organizations use data to improve performance

To participate in this study, go to https://www.surveymonkey.com/r/5STM2KC. Participants will receive summary results of the survey six to eight weeks after the survey launch and will get immediate download access to Brandon Hall Group’s strategy brief, What are the Best Ways to Prepare Your Organization’s WFM for the Future?

This quantitative research will be complemented with qualitative interviews to create an understanding of the methods and techniques high-performing organizations are making to predict the needs of the future workforce, and plan for those futures. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, models, and frameworks — to help organizations improve the way they design and deliver HR solutions.

“Organizations can no longer chase the newest trend, or just react to events that have already happened. The best organizations are not only thinking in terms of prediction but also preparedness,” said Cliff Stevenson, Principal HR Analyst at Brandon Hall Group. “Recent years may have been a harsh teacher for many in the business world, but the lesson was learned: be ready for anything.”

About Brandon Hall Group:

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized, and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition, and HR for corporate organizations and HCM solution providers.

To learn more, visit www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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