Brandon Hall Group to Launch Study on Personalization of Learning

Just over one-third of the organizations in Brandon Hall Group’s Transforming Learning for the Future of Work study say that their approach to learning is positioning them well for the future of work. This upcoming study explores how and why organizations need to make learning much more personalized in order to meet the rapidly changing needs of both learners and the business.

Boca Raton, FL — August 24, 2022

Brandon Hall Group, the leading independent HCM research and analyst firm, is launching a study on August 30 to determine to understand the impact personalized learning has on individual and organizational outcomes.

“If we cannot provide learners with the critical ‘what’s in it for me’ connection to learning, we cannot expect them to engage with and retain learning at the levels required to effectively upskill and reskill the workforce,” said David Wentworth, Principal Learning Analyst with Brandon Hall Group.

Brandon Hall Group’s research initiative, Brandon Hall Group to Launch Study on Transforming L&D, focuses on:

  • The impacts of personalization
  • What goes into personalization 
  • Technology’s role
  • Personalization challenges

To participate in this study, go to https://www.research.net/r/HTBD85F. Participants will receive summary results of the survey six to eight weeks after the survey launch and will get immediate download access to Brandon Hall Group’s eBook, Personalization for Performance.

“Too often there is little to no discernable connection between learning programs and the outcomes the business is after, and even less connection to learners’ needs, strengths, and interests,” Brandon Hall Group CEO Mike Cooke said. “By providing these connections, companies can create much stronger learner connection and do a better job of moving the needle on behaviors, performance and outcomes.”

This quantitative research will be complemented with qualitative interviews to create an understanding of the strategies and approaches L&D teams must adopt to ensure the personalization of learning at scale. The data and insights will fuel the development of research reports and tools — such as self-assessment tools, model, and frameworks — to help organizations improve the way they develop their workforce.

“At a time when almost every technology interaction people have is personalized – including smartphones, media, and the internet in general – organizations need to provide learning experiences that match how people learn in the real world,” Wentworth said. 

About Brandon Hall Group

Brandon Hall Group is the only professional development company that offers data, research, insights and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. 

For over 28 years, we have empowered, recognized and certified excellence in organizations around the world influencing the development of over 10 million employees and executives. Our HCM Excellence Awards was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

Our cloud-based platform delivers evidence-based insights in the areas of Learning and Development, Talent Management, Leadership Development, Diversity and Inclusion, Talent Acquisition and HR for corporate organizations and HCM solution providers.

To learn more, visit www.brandonhall.com.

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Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company’s growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company’s global expansion, Mike led all sales operations worldwide. During Mike’s tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.

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