Last week Brandon Hall Group published 11 pieces of research – 2 new proprietary research reports, 5 case studies, 1 webinar, and 3 research-based blogs.

Human Capital Management Research

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:


One-Week Full-Access Trial Membership – FREE!

Our research is just one piece of a Brandon Hall Group Membership. Contact us at for more information.

You may qualify for a free, one-week full-access trial membership!


Here is an overview of research released the week of Sept. 28-Oct. 2: 

New Research Reports

Learning Practices Supporting Retail Change Management

This installment of Brandon Hall Group’s Excellence in Practice series features four retail companies – Sears Holdings, Columbia Sportswear, 7-Eleven and the UK’s Argos – that used learning initiatives to create dynamic change that improved their retail businesses. The report includes research on learning’s impact on company performance, and case studies of each company, all winners of Brandon Hall Group Excellence Awards.

HCM MarketWatch: August-September 2015

This bimonthly report reviews recent news about HCM technology providers and products to keep you in the loop about the latest technology developments and trends in the human capital management space. This month’s edition includes news on talent suites, learning technology developments, talent acquisition, workforce management systems, and more.

Award-winning Case Studies

These case studies – all winners of 2015 Brandon Hall Group Excellence Awards – were released for publication this week: 

Genpact Leverages EVP for Engagement

This case study offers a look at the Education@Work initiative developed by Genpact. The organization worked to create a culture of engagement by focusing on the value proposition it could offer to employees. The business earns revenues of $2.27 billion and employs more than 67,000 employees around the world. This initiative earned Genpact a Silver Award for Best Advance in Employee Engagement in the 2015 Excellence Awards.

Mobile Training at Amref Health Africa

This case study highlights the mobile training established by Amref Health Africa. The organization provides training for community health workers via the Health Enablement and Learning Platform (HELP). The $85 million dollar NGO is based in Africa and has more than 1,000 staff members. This earned Amref Health Africa a Silver Award for Best Use of Mobile Learning in the 2015 Excellence Awards Program.

Wiley Educates Staff on Marketing Essentials

This case study highlights the Marketing Revenue Center internal certification program developed at Wiley. The 200+ year old organization shifted its focus to the newest methods of marketing, encouraging employees to become proficient in the latest advances. This earned the $1.8 billion company a Gold Award for Best Learning Program Supporting a Business Change Transformation Strategy in the 2015 Excellence Awards Program.

Developing High-Potential Leaders at Genpact

This case study offers a look at the Global Leadership Development program (GOLD) from Genpact. This program offers opportunities for developing high-potential employees and growing them into powerful leaders of the business. This earned the company a Gold Award for Best Advance in High Potential Development in the 2015 Excellence Awards Program.

Gamified Sales Training at Tech Data Academy

This case study uncovers the essential pieces of TD Academy, an interactive sales training developed by Tech Data. The company worked with HP, Azlan, and Growth Engineering on this effort. The $26.8 billion organization employs more than 9,000 people worldwide. This earned Tech Data a Gold Award for Best Sales Training for Extended Enterprise in the 2015 Excellence Awards.


Analytics for the C-Suite and Every Day

Analytics is all about the journey from data to insight. A single point of data may not mean much, but when you can correlate multiple data points you begin to find meaning. This webinar provide information and perspective on why integration matters when moving from reporting to truly predictive and prescriptive analytics; what you need to know about the science behind the analytics you use every day; and how to focus on asking the right questions from you data.

Research-based Blogs

A Fresh Approach to Career Management

In Brandon Hall Group’s Employment Value Proposition Study, 71% of organizations indicated that opportunities for development are the most critical factor – particularly for top talent and Millennial leaders – in deciding to join or stay with an organization. In this blog, Laci Loew looks at how to offer targeted development opportunities to engage and retain your workforce.

Greatest Impacts on the Employer-Employee Value Proposition

More than 80% of organizations haven’t defined a formal Employer Value Proposition (EVP), according to Brandon Hall Group research. But just because you haven’t defined it doesn’t mean you are not experiencing the impact of your EVP. In his blog, Brandon Hall Group CEO Mike Cooke unveils some of the latest research dealing with this area of HCM and explores some of the related issues.

This is Your Brain on Training

“What do studies show, viewed as a whole? Mostly this: if you wanted to create an education environment that was directly opposed to what the brain was good at doing, you would probably design something like a classroom.” With that, Ben Eubanks kicks off his blog on the neuroscience behind learning, interruptions, and how to make training more effective.

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company's growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company's global expansion, Mike led all sales operations worldwide. During Mike's tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.