Human Capital Management Research

In the four business days last week, Brandon Hall Group published 9 pieces of research – 4 major research reports, 1 solution provider profile, 3 technology case studies, and 1 research-based blog.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

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Here is an overview of research released the week of May 25-31.

Major Research Reports

HCM Market Watch: April-May 2015

This edition of the bimonthly HCM Market Watch focuses on vendor partnerships, technology focused on candidate experience, and new applications around predictive analytics. The report, by VP and Principal Talent Acquisition Analyst Madeline Laurano, summarizes the strategic importance and provides links to details about these solution provider developments.

The Power of Integrated Talent Acquisition Technologies

Many organizations still struggle with hiring top talent, and one of their fundamental problems is the use of disjointed technology systems. This KnowledgeBlast by Talent Acquisition Analyst Kyle Lagunas focuses on the impact that integrated talent acquisition technologies can have for organizations.

The Changing Focus of Time and Attendance

This KnowledgePoint, based on Brandon Hall Group’s latest Workforce Management Study, summarizes major trends regarding time and attendance, which is becoming more automated and has great potential for predictive analytics.

New Trends in Payroll Management

This KnowledgePoint, based on Brandon Hall Group’s latest Workforce Management Study, outlines key payroll trends organizations need to be aware of.

Solution Provider Profile


This solution provider profile features Tenacity, a new employee engagement tool that improves retention and productivity. It blends the new science of social physics with medical science and machine learning to engage employees in underserved job functions and markets. Its software-as-a-service (SaaS) platform has been first deployed in the contact center industry. The profile includes insights by Brandon Hall Group Associate HCM Analyst Ben Eubanks.

Technology Reviews from Brandon Hall Group Excellence Awards in Technology

OnPoint Digital

This awards technology review looks at the CellCast solution from OnPoint Digital. This 13-year old, US-based provider has deployed learning tools in 40+ countries and supports more than a million learners worldwide. OnPoint earned a Gold Award for Best Advancement in Mobile Learning Technology in the 2014 Technology Awards.


This awards technology review focuses on the video interviewing solutions available from Montage. The company, founded in 2007, is being used by more than 100 clients in 155 countries. Montage earned a Gold Award for Best Advance in Unique Talent Acquisition Technology in the 2014 Technology Awards.


This awards technology review focuses on the social learning community platform offered by BraveNewTalent. This provider was founded in 2011 and supports customers such as Lockheed Martin, Mercer, and Right Management. BraveNewTalent earned a Silver Award for Best Advance in Social Learning Technology in the 2014 Technology Awards.

Research-based Blogs

Onboarding: The Link between Recruiting and Learning

Onboarding seems to inhabit a place somewhere between the tail of a solid recruiting function and the beginning of a great training culture. But who owns the process and determines what is included? In this blog post, Ben Eubanks gives examples of how both HCM practice areas can lead the function and then provides a case study for Philips Healthcare on how it revamped its onboarding program with impressive results.

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company's growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company's global expansion, Mike led all sales operations worldwide. During Mike's tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.