Human Capital Management Research

Brandon Hall Group last week published 9 pieces of research – 3 major research reports, 1 framework, 1 solution provider profile, 2 technology case studies, and 2 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

But our research is just one piece of a Brandon Hall Group Membership. Contact us at for more information on membership.

Here is an overview of research released May 18-24.

Major Research Reports

Learning & Development: A Framework for Excellence

This white paper provides organizations with the foundations for establishing excellence in their learning programs through a three-tiered framework. Written by Brandon Hall Group Chief Strategy Officer Michael Rochelle and Senior Learning Analyst David Wentworth, the paper uses the latest research in learning and development to create a systematic approach for aligning corporate learning to learner needs and business objectives that will ultimately lead to improved performance.

Research Summary: Leadership Development

This paper provides a high-level overview of the results of Brandon Hall Group’s 2015 State of Leadership Development Study along with the top five findings of the study, as analyzed by Laci Loew, VP and Principal Analyst, Talent Management, for Brandon Hall Group. The study was conducted in March and April.

Talent Acquisition in Retail: Strategies for Success

This KnowledgeBlast focuses on the retail industry and its unique set of challenges when it comes to identifying and attracting talent. Madeline Laurano, VP and Principal Analyst for Talent Acquisition, uses Brandon Hall Group research to define the challenges and identify the strategies and enablers for success.


Learning and Development Framework

The three-tiered framework shows the inter-related steps of building and sustaining a high-performance learning strategy. It is based on multiple research studies by Brandon Hall Group.

Solution Provider Profile

Hurix Systems

This solution provider profile features Hurix Systems Pvt. Ltd., an India-based digital learning content solution provider to global educational publishers, institutions, and corporate and individual educators. The product and service solutions provide digital content across traditional and newer mobile platforms, formats and devices. The profile features analyst insights by Brandon Hall Group’s David Wentworth.

Technology Reviews from Brandon Hall Group Excellence Awards in Technology


This technology review focuses on the technological capabilities offered by SAP. The Germany-based software company employs over 66,000 employees and has revenues of more than $21 billion, serving companies worldwide. SAP earned a Silver Award for Best Advance in Performance Support Technology in the 2014 Technology Awards.


This awards technology review looks at the learning services provided by Elucidat. This UK-based startup focuses on the eLearning authoring niche and serves several clients with a total of more than 18,000 learners. Elucidat earned a Silver Award for Best Advance in Content Authoring Technology in the 2014 Technology Awards.

Research-based Blogs

Cielo: Moving the Needle in Modern Talent Acquisition

“Talent attraction is not just recruiting any more – and it certainly is no longer HR. It’s marketing, branding, SEO, PPC, Big Data, and predictive analytics,” said Sue Marks, Founder and CEO of Cielo at the provider’s Talent Rising event. In his blog post, Kyle Lagunas offers insights from the event and shares a look at what the future holds for this RPO organization.

Some Perspective on Learning from Skillsoft/SumTotal

The Skillsoft Perspectives event this week not only covered the increasingly broad range of capabilities Skillsoft now brings to the table, but also raised some interesting thoughts for Mollie Lombardi around the nature of learning and change. In her blog post, Lombardi looks at the shift toward adaptive learning experiences and how they can help organizations to develop employees better.

Skillsoft Aims to Close Clients’ Critical Skill Gaps

Brandon Hall Group’s research shows that more than 50% of senior business leaders rank capability-building as a top-three talent priority. In her blog post, Laci Loew discusses how Skillsoft’s strategic acquisitions, modernization of learning content, commitment to curating content, and mobile-enabled, highly personalized learning solutions show its willingness to ensure their clients are armed with solutions to closing critical skills gaps.

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company's growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company's global expansion, Mike led all sales operations worldwide. During Mike's tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.