Brandon Hall Group last week published 18 pieces of research – 1 industry perspective, 2 short-form research reports, 9 case studies, 1 webinar, and 5 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research, which is just one piece of a Brandon Hall Group Membership. Contact us at for more information on membership.

Here is an overview of research released March 16-22, 2015.

Industry Perspective

The State of Workforce Management 2015

This industry perspective, based on late-2014 survey research and subsequent analysis, concludes that workforce management has a long way to go in its transformation from tactical process to a key element of strategic business management. Mollie Lombardi, VP and Principal Analyst for Workforce Management, concludes that organizations still struggle to prove the value of automation and tools that will let them gain the process efficiency that frees them up to focus on strategic priorities. But Lombardi says the research data shows that organizations that get over this critical turning point are delivering real value and raising workforce management to a true strategic powerhouse.

Short-Form Research Reports

Measuring Your Assessment Strategy: Aligning for Success

This KnowledgeBlast, based on data from Brandon Hall Group’s recent assessments study, dThis KnowledgeBlast, based on data from Brandon Hall Group’s recent assessments study, discusses what organizations need to do to get the most out of their investment in pre- and post-hire assessments.

The Business Benefits of High-Performance Teams

This KnowledgeBlast, based on Brandon Hall Group’s latest Team Performance research, provides data and advice that organizations can use to leverage the power of high-performance teams to improve productivity and organizational performance.

Case Studies of Brandon Hall Group Excellence Award-Winning Organizations

Accenture’s Talent Acquisition Process in India

This awards case study examines how Accenture used a variety of means — employee referral campaigns, alumni networks, social media, and extensive campus outreach — to create a rich talent acquisition process to recruit new young talent in vital business areas in India.

‘Selling Through Curiosity’ at VMware

This awards case study features the partnership of VMware and Barry Rhein & Associates and its Selling Through Curiosity™ sales training. VMware used the flexible and fully customized blended learning program to train channel resellers on a new product roll-out.

Sales Training at HP

The driving force behind revenue for many organizations is the sales team. Increasing the effectiveness of sales is a winning strategy, and that’s how HP was able to meet its business challenge in this awards case study.

Learning Strategy at Bridgepoint Education

The process of developing a learning governance strategy can be difficult, and this case study looks at how this was accomplished by Bridgepoint Education.

Learning Governance at Hewlett Packard

This case study offers a look at HP’s learning governance process. A key piece of this case study worth noting is how the learning team earned executive buy-in for the initiative.

Extended Enterprise Safety Training in Australia

This awards case study features Ausgrid, one of Australia’s largest energy services corporations, and its effort to create new asbestos training programs for all New South Wales electrical distributors.

Workforce Planning at Under Armour

In this case study we highlight Under Armour’s workforce planning initiative designed to help the organization cope with surging growth. The company partnered with Saba on this effort.

Section 508 Compliance at Pearson

Section 508 is a regulatory compliance term that requires organizations to develop accessible content for disabled individuals. Pearson partnered with InfoPro Learning to develop compliant training courseware.

Virtual Video Travel at American Express

What happens when video is used to replace expensive travel costs for training purposes? That’s what American Express Travel and Lifestyle Services asked as it began this video initiative.


How to Leverage Learning for Business Results

What do the best learning organizations do that differentiate them from the rest? How can companies leverage the 70:20:10 learning framework for powerful results? Senior Learning Analyst David Wentworth and HCM Analyst Ben Eubanks discussed the answers to these

questions and offered insights from the Brandon Hall Group 70:20:10 and Learning Content Outsourcing research.

Research-based Blogs

HCMx Radio: The Benefit of Simulation in Recruiting and Training

Many times when we think about simulation it’s not tied to a practice like recruiting, but there are powerful benefits for companies using those tools to make selection decisions. In this episode of HCMx Radio, host Trish McFarlane discusses these concepts and others with her colleague Ben Eubanks.

Integrated Talent Management: A Lesson from McGraw-Hill

We have discussed integrated talent management and the results it can bring for your business, but it’s especially powerful to see how other organizations are putting these practices in place. In this article Madeline Laurano shares a story about McGraw-Hill and how the organization leveraged integrated talent management practices to meet its business challenges.

The Business Benefits of Retaining Older Workers

We often hear about the impending “brain drain” and the “graying of the workforce,” but the discussion rarely offers ideas and insights for how to combat this issue. In this article Ben Eubanks shares an example of how making this transition can play out positively for the employee and the company.

Gaming vs. Gamification

In some conversations, gaming and gamification are used interchangeably. However, there are distinct differences between the two terms and how organizations can use these strategies. In this blog, David Wentworth looks at those terms and more than half a dozen organizations that are working in that space currently.

A Quick Q&A on Recruitment Marketing

Kyle Lagunas takes you through two of the key questions surrounding the topic of recruitment marketing and how they influence organizations and the overall talent acquisition strategy.

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company's growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company's global expansion, Mike led all sales operations worldwide. During Mike's tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.