Human Capital Management Research

Last week Brandon Hall Group published 11 pieces of research –  1 major research report, 1 strategic framework, 1 KnowledgeGraphic, 1 solution provider profile, 5 technology case studies, 1 research-based blog, and 1 answer to a question from a Brandon Hall Group member.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

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Here is an overview of research released the week of June 15-21.

Major Research Reports

High-Performance Employee Engagement: Framing a Systematic Approach

Employee engagement fuels organizational growth. The correlation is hard to deny. To help organizations optimize employee engagement and its benefits, Brandon Hall Group’s Madeline Laurano developed this high-performance employee engagement framework and white paper. This report explores how best-practice organizations are building results-driven programs, aligning objectives with business objectives, and understanding the role of engagement in broader talent management strategies.

KnowledgeGraphic: Hiring’s Biggest Pain Points

This KnowledgeGraphic illustrates the problems organizations face in hiring talent — to some degree because of a perceived talent shortage, but also because — despite the best of intentions — they are not making changes and innovations to turn the tide. This story is based on Brandon Hall Group’s 2015 Talent Shortage and Hiring Practices Study.

Frameworks & Tools

High-Performance Employee Engagement Framework

This framework represents Brandon Hall Group’s thinking — based on our latest Employee Engagement and Talent Management research — about an optimal approach to employee engagement that leads to high-performance and significant business impact for organizations. Designed by VP and Principal Analyst for Talent Acquisition Madeline Laurano, the framework is explained in detail in her white paper, High-Performance Employee Engagement: Framing a Systematic Approach.

Solution Provider Profile

Tortal Training  

This solution provider profile features Tortal Training, which offers consulting, products and services to help companies quickly launch and optimize online and in-company
eLearning. The profile includes insights from Brandon Hall Group Senior Learning Analyst David Wentworth.

Technology Reviews from Brandon Hall Group Excellence Awards in Technology


This awards technology review focuses on the capabilities of Claro, a tool from dominKnow. This company is based in Ontario and has been serving customers in government, retail, financial, and healthcare services since 1997. This earned dominKnow a Silver Award for Best Advance in Content Management Technology in the 2014 Technology Awards.

Gryphon Networks

This awards technology review gives insights into the sales and marketing tools from Gryphon Networks. The Boston-based provider was founded in 1997 and supports more than 600 customers with their technology. This earned Gryphon Networks a Silver Award for Best Advance in Mobile Sales Enablement and Performance Tools in the 2014 Technology Awards.

UL EduNeering

This awards technology review looks at the ComplianceWire offering from UL EduNeering. The provider is based in Princeton, New Jersey. This earned UL EduNeering a Bronze Award for Best Advance in Learning Management Technology for Compliance Training in the 2014 Technology Awards.


This awards technology review offers insights into the Storyline 2 product from Articulate. The provider’s technology supports more than 40,000 companies in 151 countries worldwide. This earned Articulate a Gold Award for Best Advance in Content Authoring Technology in the 2014 Technology Awards.


This awards technology review focuses on the Mohive tool from CrossKnowledge. This UK-based provider, founded in 2000, supports companies worldwide and has revenues of $50 million. This earned CrossKnowledge a Silver Award for Best Advance in Content Authoring Technology in the 2014 Technology Awards.

Members Ask; Our Analysts Answer

One great benefit of Brandon Hall Group members is the ability to ask questions of our HCM analyst team and get quick answers, usually within 24 hours. The questions answered this week included:

  • I was wondering if you could direct me to any materials you might have about MOOC and SPOC maintenance approaches – e.g., case studies or key factors for success – with perhaps process recommendations on how to keep overall course quality high over longer periods?

Research-based Blogs

Let’s Talk About Talent

How do we first identify, and then go about developing, engaging and retaining top talent? In this blog post, Mollie Lombardi lets us in on some of the essential elements of making that process happen. In addition, she offers an invitation to join an Infor-sponsored webinar next week entitled, Develop, Engage and Retain Your Top Talent, where she will cover recent research to drive home these concepts.

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company's growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company's global expansion, Mike led all sales operations worldwide. During Mike's tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.