In the past week, Brandon Hall Group published 15 pieces of research – 2 new proprietary research reports, 6 award-winning case studies, 2 webinars, 1 answer to a question from members, and 4 research-based blogs.

In this blog, we will make public some of these reports (click on the links) as a way for non-members to familiarize themselves with our research:

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Here is an overview of research released Feb. 15-21:

New Research Reports

Tool to Use: Benchmarking your Organization’s EVP

This tool provides Brandon Hall Group’s definition of Employment Value Proposition (EVP) and our framework for high-performance. Based on that framework, we provide a benchmarking tool to compare the maturity of your EVP practices with those of organizations that participated in our EVP research.

KnowledgeGraphic: People Measurement & Analytics

This KnowledgeGraphic, based on Brandon Hall Group’s recently completed HCM Measurement & Analytics Study, illustrates the struggles organizations are having in realizing the potential of people measurement and analytics. While most organizations acknowledge the importance and benefits of having an analytics strategy, few organizations are taking the necessary steps to have success.

Award-winning Case Studies

These case studies – winners of 2015 Brandon Hall Group Excellence Awards – were released for publication:

iLEAP Enhances Employee Performance at InfoSys

As a learning organization, one of the key value propositions to Infosys clients is to ensure that clients look great in front of their customers and stakeholders. This means the learning architecture has to help impact the business while also playing a significant role in the employee’s growth. iLEAP was conceived to enhance the agility of employees so they respond to challenges and opportunities as and when they arise, thus increasing client/customer satisfaction. This earned the firm a Gold Award for Best Unique or Innovative Learning and Development Program in the 2015 Excellence Awards.

Campus Certification Program at Acibadem Healthcare

Certifications are a quick method for determining whether a new employee has the knowledge and skills necessary to perform the tasks ahead. However, in some industries and regions around the world, certifications might not exist to meet a company’s specific needs. That is the basis for Acibadem Healthcare Group’s development of the Campus Certification Program. This initiative targeted patient services individuals to teach them the key responsibilities and requirements of the job in order to have a workforce aligned with business goals and objectives. This earned the Turkish healthcare firm a Gold Award for Best Certification Program in the 2015 Excellence Awards.

Pizza Hut Delivers with Heart

This awards case study features Pizza Hut’s Deliver with Heart program, a game-based training curriculum designed to meet the unique learning needs of 17- to 24-year-old digital natives that comprise their pizza delivery corps. The overall learning objective is for drivers to safely deliver pizzas, while providing exceptional customer service. The program earned a Silver Award for Best Advance in Custom Content in the 2015 Brandon Hall Group Excellence Awards.

MediaMath’s Digital Marketing Certification Program

As an industry leader and user of cutting-edge digital marketing technology, MediaMath was looking for a way to help develop deeper competencies among professionals in the marketing field. The organization’s certification program — targeting audiences from students and entry-level professionals to customers and experienced veterans — has enhanced the company’s standing as a marketing thought leader. Delivered via a blended method of classroom instruction, sandbox software demos and testing, and one-on-one coaching, this program earned MediaMath a Silver Award for Best Certification Program in the 2015 Brandon Hall Group Excellence Awards.

ROGERS Roam Like Home

This awards case study features the Roam Like Home learning program developed by Canadian telecommunications company Rogers Communications, in partnership with Klick Learning Solutions. The program was designed to quickly educate staff about a new program that allows Rogers customers to use their existing cell phone plans in the United States for a nominal daily fee. The learning course, delivered throughout the company in just five weeks against a tight launch window, was a big success and earned Rogers a Bronze Award for Best Advance in Custom Content in the 2015 Brandon Hall Group Excellence Awards.

Suncorp Group Makes Diversity an Organizational Competency

Diversity is a challenge for many organizations, because employees who haven’t experienced the positive effects of a diverse workforce cannot truly understand the benefits it can provide. In this case study, Suncorp Group’s diversity training program is highlighted, a simulated initiative designed to help the company’s employees to embrace diversity. This project earned the $94 billion Australian banking and financial services firm a Bronze Award for Best Unique or Innovative Learning and Development Program in the 2015 Excellence Awards.



Learning Technology for an Evolving, Mobile Workforce

The modern workforce is remarkably different than it was just 10 years ago. Workers today are more mobile, social, collaborative, and tech-savvy than ever before. So why is it that we keep trying to deliver learning in the same ways we were before the launch of the iPhone? In this webinar, David Wentworth, Principal Learning Analyst with Brandon Hall Group, and Jared Stein, VP of Research and Education with Instructure, examine the most recent findings from BHG’s Mobile Learning Survey and how companies can begin to embrace new learning modalities to meet the needs of their workforce.

Research Spotlight: Insights into Measurement and Analytics

Cliff Stevenson, Principal Analyst for Workforce Management at Brandon Hall Group, highlights data from the HCM Measurement and Analytics Survey which, paired with examples from well-known companies and insights from top solution providers, explains the most common analytics issues faced by modern HR professionals and show proven solutions to those issues. 
Answers to Questions from Members

One of the great parts of a Brandon Hall Group membership is the interaction between members and analysts. Members can ask questions anytime in our Member Center and get a substantive answer within 24 hours. Here is the answer to the question posed last week:

  • Do you have information about succession planning?


Research-based Blogs

Measurement and Analytics Magic

In his blog of Feb. 15, 2016, Workforce Management Principal Analyst Cliff Stevenson discusses the barriers to sophisticated use of measurement and analytics in human capital management. The key to improvement, Stevenson says, is an organization-wide acceptance of evidence-based decision-making and the skills to communicate that philosophy effectively.

The Face-to-Face Component of Social Learning

We often think of technology when we discuss social learning. The latest apps and tools help to connect the workforce in ways like never before. Yet each of us still yearns for that personal, human contact to truly feel the value of social learning. In his latest blog, Learning Analyst Ben Eubanks discusses the advantages of dedicating some portion of social learning to face-to-face interaction.

How David Beats Goliath in EVP Practices

Brandon Hall Group research shows that small organizations — those with less than 1,000 employees — are adept at implementing practices that improve their EVP. Is this agility out of necessity to be able to compete with larger organizations, or is it because it is just easier to implement those strategies with fewer employees? Principal Talent Acquisition Analyst Daria Friedman explains in her latest blog.

HCMx Radio: Diverse Insights from HCM Excellence 2016

During the recent HCM Excellence 2016 Conference, Brandon Hall Group COO Rachel Cooke had the opportunity to interview leaders from several organizations who offered great insights into a variety of HCM functions and strategies. Read the blog and then connect to the interviews with leaders from Abbott Laboratories, Dell, Capgemini, Defense Acquisition University, and Barnes & Noble College.

Mike Cooke

Chief Executive Officer of Brandon Hall Group Mike Cooke Prior to joining Brandon Hall Group, Mike Cooke was the Chief Executive Officer and co-founder of AC Growth. Mike held leadership and executive positions for the majority of his career, at which he was responsible for steering sales and marketing teams to drive results and profitability. His background includes more than 15 years of experience in sales, marketing, management, and operations in the research, consulting, software and technology industries. Mike has extensive experience in sales, marketing and management having worked for several early high-growth emerging businesses and has implemented technology systems to support various critical sales, finance, marketing and client service functions. He is especially skilled in organizing the sales and service strategy to fully support a company's growth strategy. The concept of growth was an absolute to Mike and a motivator in starting AC Growth, in order to help organizations achieve research driven results. Most recently, Mike was the VP and General Manager of Field Operations at Bersin & Associates, a global analyst and consulting services firm focused on all areas of enterprise learning, talent management and talent acquisition. Tasked with leading the company's global expansion, Mike led all sales operations worldwide. During Mike's tenure, the company has grown into a multi-national firm, conducting business in over 45 countries with over 4,500 multi-national organizations. Mike started his career at MicroVideo Learning Systems in 1992, eventually holding a senior management position and leading all corporate sales before founding Dynamic Minds. Mike was CEO and Co-Founder of Dynamic Minds, a custom developer of software programs, working with clients like Goldman Sachs, Prentice Hall, McGraw Hill and Merrill Lynch. Also, Mike worked for Oddcast, a leading provider of customer experience and marketing solutions, where he held a senior management position leading the company into new markets across various industries. Mike also serves on the Advisory Board for Carbon Solutions America, an independent sustainability consulting and carbon management firm that specializes in the design and implementation of greenhouse reduction and sustainability plans as well as managing the generation of carbon and renewal energy and energy efficiency credits. Mike attended University of Phoenix, studying Business Administration and Finance. He has also completed executive training at the Chicago Graduate School of Business in Chicago, IL.