Prestigious award recognizes Appcast Xcelerate for its innovations in recruitment marketing and talent acquisition technology

LEBANON, N.H. – Dec. 16, 2021 – Appcast, a global leader in programmatic recruitment advertising technology and services, today announced that it won a Brandon Hall Group Gold Award for Excellence in the “Best Advance in Recruitment Marketing Technology” category. The award recognizes Appcast Xcelerate for its innovation in delivering intelligent recruitment advertising technology that helps organizations attract more qualified candidates and improve recruitment outcomes.

In today’s highly competitive labor market, Xcelerate has a proven track record of helping employers secure a steady stream of qualified candidates and overcome hiring challenges. Xcelerate integrates seamlessly with employers’ applicant tracking systems (ATS) and uses real-time market and job ad performance data, along with advanced algorithms to automatically select the best places to post jobs from a network of more than 10,000 job sites. Xcelerate helps organizations reduce cost-per-hire, increase candidate volume, and meet diversity hiring goals by reaching more candidates from underrepresented groups.

“I’m immensely proud that Brandon Hall Group has recognized the excellence of our technology and more importantly, the people behind our technology, in driving recruitment outcomes,” said Chris Forman, founder and CEO of Appcast. “Employers today are faced with an incredibly tough labor market, and we’re delighted that Xcelerate was recognized as an innovation that alleviates the challenges of attracting and hiring qualified talent.”

The largest and longest running awards program in Human Capital Management, the Brandon Hall Group assembled a panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives to evaluate Xcelerate based on the following criteria: product, unique differentiators, value proposition and measurable results.

“HCM solution providers must be experts and visionaries in technology, but they also must have the ability to anticipate the diverse needs of employers as they work to adapt to ongoing change,” said Brandon Hall Group CEO Mike Cooke. “This requires a blend of curiosity, empathy and agility that is difficult to achieve. We have seen an extraordinary level of insight and creativity from our Excellence in Technology winners that has been exciting to see.”

To learn more about Appcast Xcelerate, visit https://www.appcast.io/appcast-xcelerate/.

About Appcast

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients. Headquartered in Lebanon, N.H. with offices in Boston, Mass., New Brunswick, Canada and Minsk, Belarus, Appcast is a subsidiary of StepStone, one of the world’s largest job classified businesses. To learn more, visit https://www.appcast.io/ and follow on Twitter @appcast_io.

 

About Brandon Hall Group

Brandon Hall Group operates the largest and longest running awards program in Human Capital Management. As an independent HCM research and analyst firm they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results.

Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. At the core of our offerings is a membership program that combines research, benchmarking and unlimited access to data and analysts. Membership enables executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

Brandon Hall Group has also launched professional certifications for business and human capital management professionals to upskill themselves and gain credentials for career advancement. (www.brandonhall.com)

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Contact:

Audrey Surette

Gabriel Marketing Group (for Appcast)

Phone: 978-500-4857

Email: audreys@gabrielmarketing.com

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.