Deadline is April 19 for Learning, Talent, Sales and Marketing entries

Now entering its 19th year, the Brandon Hall Group Excellence Awards Program is the most prestigious awards program in the industry. Often times called the “Academy Awards” by Learning, Talent and Business Executives, the program was one of the first of its kind in the learning industry, which was pioneered in 1994.

“The Excellence in Learning, Talent, and Sales & Marketing Awards recognizes both mature and emerging organizations focused on delivering business results”, said Rachel (Ashkin) Cooke, chief operating officer of Brandon Hall Group. “Our award winners tend to be the most recognizable and successful organizations in the world based on the results we see from their award entries. We are enthusiastic to see what this year of participants will be submitting!”

In the last several years, the Excellence Awards Program has expanded to include additional categories that cover functional areas that are responsible for driving performance within an organization. Brandon Hall Group recognizes the best companies that have successfully developed and deployed programs, strategies, modalities, processes, systems, and tools that have helped companies achieve measurable results.

Brandon Hall Group is honored to receive applications from organizations around the world ranging from small, medium, large, and global enterprises, government, not-for-profit, and associations.

There are 78 categories across four program areas. To view topics within each, select the program area listed below for the full list of categories, a description of each category, and a link to the application for each.

Excellence in Learning

Excellence in Talent Management

Excellence in Sales and Marketing

Excellence in Technology

The Excellence in Learning, Talent Management, and Sales and Marketing Awards Program is now open to receiving applications. Applications, supporting documentation and payment must be made by April 19, 2013.

If you have questions, please contact us at

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Visit our Frequently Asked Questions page.

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Once your application is complete, visit our store to submit your payment.

We look forward to your participation!

2012 Winners: Learning | Talent Management | Sales and Marketing | Technology

Rachel Cooke

Chief Operating Officer Rachel Cooke Rachel is responsible for business operations including overseeing client services, research events and project management. Prior to joining Brandon Hall Group, Rachel was the Chief Operating Officer Co-founder of AC Growth. Rachel has over 15 years of experience in sales, marketing, business development, and sales performance management. Prior to AC Growth, she held several senior management roles and was on the leadership team at Bersin & Associates, a pioneer analyst firm in e-learning and now industry leading HR and talent Research Company. In her Senior Director role, Rachel developed the strategy and led the commercial execution of the solution provider vertical, and grew the vertical into the company’s largest market segment. In her role as Director of Sales, Rachel developed and led a team of senior account executives focused on acquiring global strategic accounts. Rachel was solely responsible for developing key business relationships with over ninety companies including industry icons, such as: Adidas, Hewlett-Packard, Toyota, Oracle, Starbucks, Avnet, Boeing, Kaiser Permanente, Safeway Inc., Wells Fargo, PricewaterhouseCoopers, Clorox and Affiliated Computer Services. Rachel began her career in the banking, media and hospitality industries. In these industries, Rachel held several key senior management and executive sales positions. Rachel received a BA in social science and interdisciplinary studies with honors from Florida Atlantic University. Rachel continued her postgraduate education by completing a series of executive management education courses from American Management Association.