Introduction

Brandon Hall Group Answerbooks are meant to be a resource and tool for professionals in each of our five portfolio research areas. They provide answers to relevant questions confronting practitioners and advisors in:

• Learning and Development
• Talent Management
• Sales Effectiveness
• Marketing Impact
• Executive Management

The questions and answers address key topics in each specific portfolio area, and looks at several angles providing the reader with a full circle view and understanding of the challenges and opportunities of each topic.

This Answerbook is a sub-set of the Talent Management Answerbook. It covers four critical questions to help define and develop a strategy for an organization’s approach to Talent Management.

This Answerbook also contains two award winning case studies from companies who realized the value of the talent management process and created programs to engage their employees and create an integrated talent management system.