Sales is a challenging field during any era and even more so in today’s economic downturn. With finances tight, companies wonder how to grow their businesses. The bottom line is that business grows through selling products and services.

Two leaders in the research field have partnered on a new report that answers questions on the tip of every business owner’s tongue related to improving the sales process at their organizations. AC Growth and Brandon Hall Research have spent considerable time researching, evaluating, and analyzing the many questions sales executives have across multiple industries. Their comprehensive report addresses the most critical questions, compiling best practices and forward thinking from various industries and experts. Answering sales questions with practical advice and solutions companies can act on makes this report a rich source of information for any business owner who needs to develop sales training for employees.

This 158-page “Answerbook™ for Sales Executives” is a valuable resource for any organization developing sales training content. Think of it as a sales subject matter expert in book form. This report answers many relevant questions confronting sales executives today, including the following broad topics:

• Sales Force Effectiveness
• Global Expansion
• Mergers and Acquisitions
• Sales Force Performance Metrics
• Training and Education
• Life Cycle Management
• Channel Partners
• Attracting and Retaining Talent
• Client Acquisition
• Sales Force Automation

By addressing the challenges and opportunities available in these areas, this valuable resource will help organizations develop stellar sales training for their employees. Developers of training content will refer to this report time and again to create sales training that effectively teaches salespeople how to sell.

With its mixture of quantitative and qualitative data, the “Answerbook™” is designed to stimulate thinking and provide a clear path to action that will help you achieve, create, and drive sustainable growth for your organization.

Don’t miss out on the only report of its kind co-published by two research giants, AC Growth and Brandon Hall Research. Let the extensive combined experience and knowledge of these two well-respected research firms work to your advantage.

Get it straight from the experts. Learn how to sell. Teach how to sell. In today’s economy, your business needs this knowledge more than ever.