Absorb is a privately owned Canadian corporation based out of Calgary, Alberta. It was founded in 2002 by Michael Owens, BA, PLSC, and Mike Eggermont, BA, MET.

Absorb provides end-to-end training strategies and implementation. Services include custom content design, instructional design, and media development as well as development, support, and, implementation services for the company’s flagship products, the Absorb Anywhere LMS and Absorb SMARTLAB.

Absorb has over 1,000 clients across many industries, including construction, retail, government, medical, manufacturing, and academic, with a total user base of more than 1,000,000. Client organizations range in size from 114 users to 125,000 users. High profile clients include Adobe Software, who uses the Absorb LMS for both internal and external training around the world, and Rolls Royce Motor Cars.

Upgrades to the LMS are provided quarterly, and most installations are hosted under a SaaS model. Hosting is provided via a tier one data center in Dallas, Texas.

Absorb has recognized the growing trend toward 'extended enterprise' training and has developed the Absorb SMARTLAB product as an extension to Absorb LMS to address these challenges.