Lead Management Automation: Analysis for Transformational Lead Management Strategies, Processes and Systems

The Lead Management Automation (LMA) Industry Perspective contains best practice case studies and solution provider profiles that will offer the clarity and context for developing a world class lead generation and management process and selecting the right LMA system to support it.

The Lead Management Automation Industry perspective contains more than 150 pages of new industry data, trends in Lead Management Automation and a comprehensive review of the top providers in the lead management space. Full of tools, frameworks and methodologies, the Lead Management Automation Industry Perspective provides practical information on how to:

• Compare your current lead generation and management process against world class organizations
• Explore how lead management automation can build your pipeline quicker and more efficiently
• Evaluate if you are currently leveraging your LMA system to its fullest potential
• Align your marketing and sales team around what a turbo charged sales funnel looks like
• Position your organization for maximum return on your marketing investments

Solution Providers featured in the LMA Industry Perspective include the following:

• Aprimo
• Eloqua
• Manticore
• Marketo
• Neolane
• Pardot
• Silverpop

We detail the Key Advantages, Future Outlook and AC Growth's proprietary Smartchoice™ Considerations for each of these solution providers.

Research shows that on average over 70% of leads generated by marketing are never followed up on and 50% of a sales person’s time is wasted pursuing the wrong leads.  Marketing and sales executives in every industry are looking to significantly improve their lead generation and management process.

The ability to generate high impact marketing programs that generate the maximum number of qualified leads is important but equally important is having the lead move through the pipeline as quickly as possible.  Organizations around the globe are turning to Lead Management Automation (LMA) to optimize their lead generation and management process.  However, a great system is only as good as the strategy and process it supports.  Selecting the right LMA system is critical and complicated.  Setting the right strategy for your marketing campaigns is essential to optimizing any LMA system.

The LMA Industry Perspective provides marketing best practices to help you build your pipeline quicker and more efficiently.

Read our thought provoking case studies and learn these how world class organizations transformed their prospecting into a high octane lead generating process and their sales teams achieved breakthrough results.

• Emptoris
• RSM McGladrey
• SugarCRM
• USA Financial

The LMA Industry Perspective is a must have resource that will provide the clarity and context for developing a world class lead generation and management process and selecting the right LMA system to support it.

You may purchase below or for more information contact us at success@acgrowth.com or (561) 865-5017.